HN 提问:为什么像 Customer.io 这样的公司在 A 轮融资后会放弃自助服务模式?

5 分•作者: alessandroetc•大约 1 个月前
初创公司为何总是无法坚守初心? 当我第一次发现 customer.io 时,我激动万分。我终于找到了一个为精通数据的营销人员设计的电子邮件营销系统。通过一个良好的分析计划,你可以创建出色的工作流程。构建、编辑和预览电子邮件都感觉简单直观。注册过程也很容易,无需与任何人交谈。两周内,整个系统就已全面投入使用。 价格不菲,但感觉合理。我没有感到被长期合同束缚,可以根据产品的实际使用情况来调整定价。 我当时对他们非常满意,经常和同事们提起,并演示我们如何设置系统。 然后,事情发生了…… 我不知道是因为他们获得了 A 轮融资还是领导层发生了变动,但一切都开始改变了…… (1)基于联系人数量而非实际邮件使用量的价格上涨 (2)一位陌生的客户经理开始主动联系 (3)被“强制”签订年度承诺计划 (4)无法再直接登录并测试产品的途径消失 (5)每年一次的客户经理电话,带着虚假的承诺来获取签名 我们要离开了。我受够了。抱怨结束。 所以,我一直在思考这个问题:有没有哪家公司在经历了这个转变过程后,没有削弱那个赢得早期用户的产品?我希望对 Posthog 和 Resend 保持乐观,但我以前经历过这种情况。
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Why can startups never hold true to the principles that they started with?<p>When I first discovered customer.io I was the most excited person ever. I had finally found an email marketing system that felt designed for the data-savvy marketer. With a good analytics plan you could create amazing workflows. Building, editing, and previewing emails felt straightforward and intuitive. Signing up was easy and there was no need to talk to anyone. In two weeks the whole system was fully operational.<p>Pricing wasn&#x27;t cheap, but felt fair. I didn&#x27;t feel locked into a long term contract and could scale pricing based on true usage of the product.<p>I was so stoked about them that I&#x27;d bring it up regularly with co-workers and give demos for how we set up our system.<p>THEN IT HAPPENED...<p>I don&#x27;t know if it was their Series A or a change in leadership, but everything started to change...<p>(1)the price hike based on contact count and not actual email usage (2) the stray Account Executive started reaching out to connect (3) the &quot;forcing&quot; onto an annual commitment plan (4) the disappearance of any way to just sign in and test the product (5) the annual AE call with fake promises to get the signature<p>We&#x27;re leaving. I&#x27;m done. Rant over.<p>So the question I keep landing on: is there any company that has made it through this transition without gutting the product that earned them their early users? I want to be optimistic about Posthog and Resend, but I&#x27;ve been here before.