你认为 OpenAI 是 20 世纪 80 年代的苹果公司吗?
1 分•作者: Taikhoom2010•1 天前
OpenAI 是一家管理混乱的公司。最近,一篇充斥着公关违规的文章回应了苹果的诉讼。<p>更广泛地说,OpenAI 的主要问题在于它没有真正的竞争优势。没有真正的模型能做到这一点;真正的差异化在于价格;它们最终将成为商品。由于现有技术栈需要保持不变,因此向上拓展企业软件市场的难度很大,因为与 Salesforce 及其新的人工智能功能相比,转向一家人工智能优先的初创公司(该公司在 3 到 5 年内可能不复存在)的成本更高。因此,消费硬件和试图成为下一个苹果公司或许可行,但由于苹果的双重锁定效应,你可能需要专注于非苹果生态系统中的用户。<p>在消费和移动领域,情况恰恰相反。与从头开始构建的人工智能优先产品相比,苹果的人工智能体验要差得多。尤其考虑到消费者市场不像企业那样存在转换成本。因此,OpenAI 显然有机会成为颠覆者,但不是针对苹果,而是针对很大一部分安卓用户,这取决于他们的新设备。<p>所以,虽然乍一看 OpenAI 似乎在做太多事情,但这是一种绝望的尝试,旨在创造一种真正可防御的业务,并在 IPO 前展示一些证据。如果他们做不到,公众市场的投资者将毫不留情,他们的估值将大幅下跌,无论资本周期处于何种阶段。如果他们推迟 IPO 计划,就会清楚地表明他们处于混乱之中。他们在企业领域远远落后,而企业领域本身就是短期的。<p>他们最好的选择是硬件;值得称赞的是 Altman 和他的团队意识到了这一点,尽管苹果是一个障碍,我希望为了竞争的利益,这个障碍能够被清除。硬件很有趣,而且可能在某种程度上可以颠覆苹果,因为 OpenAI 将实现苹果无法实现的垂直整合,因为苹果没有自己的模型。困难在于 OpenAI 在多个方面烧钱的节奏能否持续足够长的时间以看到一些希望。毫无疑问,消费者应用程序在用户数量方面很重要,但其活跃度不足以支撑一个庞大的广告业务。原因在于谷歌和 AI 概览,它们提供了更好的用户体验。那么,消费者是否可能成为启动硬件业务的一种昂贵的获客方式?无论如何,OpenAI 在尝试创造可防御的、长期的东西方面确实拥有正确的战略。<p>现在,Anthropic 在短期内专注于企业,拥有更连贯的战略,这更好;但它仍然是不可防御的。也许是因为支付 Anthropic 的成本太高,远远超过了任何形式的客户锁定。此外,企业通过训练模型(最好是廉价模型)并利用自身数据来获得针对企业量身定制的洞察,这是 Anthropic 无法提供的,这使得企业能够获得最大的杠杆。Anthropic 的衰落很可能与更广泛的资本周期同步。<p>总而言之,截至今天,两家公司都严重高估了,即使是 Anthropic 拥有高得离谱的收入,考虑到资本周期以及企业短期的兴趣/绝望,这并不真实,尤其是当存在更便宜、更有价值的方式来通过使用开源模型并利用自身数据来实施人工智能时。BaseTen 和 OpenRouter 等应用层公司应该会受益于构建在这些新商品之上。OpenAI 目前拥有唯一具有长期可行性的战略,尽管执行风险很高,但它让我对 OpenAI 的未来感到兴奋。
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OpenAI is a deeply mismanaged company. Most recently, a blog post that feels like it has got to have dozens of PR violations, responding to the Apple lawsuit.<p>More broadly, OpenAI’s main problem is that it does not have a real competitive advantage. No real models do; the real differentiation is price; they will become commodities. The need to move upwards in the market in enterprise software is difficult since the current stack should remain the same, since sticking with Salesforce plus its new AI features is much simpler than the cost of switching to an AI-first startup version, which won’t be around 3 to 5 years from now. So consumer hardware and trying to become the next Apple could work, except you would likely have to focus on people not in the Apple ecosystem because of the double-sided lock-in Apple has.<p>The opposite dynamic works in consumer and mobile, really. Apple with AI is a much worse experience than something AI-first built from the ground up. Especially considering the consumer market does not have the switching costs enterprise does. So clearly OpenAI has some kind of opportunity to be a disruptor, just not to Apple, likely a large chunk of Android users, based on what their new device is.<p>So while at first it may look like OpenAI is doing too much, it is a desperate attempt to create some kind of real, defensible business, and show some proof of such before they IPO. If they do not do so, public market investors will cut their throats, and they will see a valuation drop like no other, regardless of where we are in the capital cycle. If they delay IPO plans, it will become clear they are in shambles. They are far behind in the enterprise game, which is short-term anyway.<p>Their best bet is hardware; credit to Altman and co for realizing this, although Apple is a roadblock, which I hope, for the sake of competition, is removed. Hardware is interesting, and perhaps somewhat disruptable towards Apple since OpenAI would be vertically integrated in a way Apple cannot since they do not have their own models. The difficulty is whether the burn OpenAI is spending on multiple fronts can be sustained long enough to see some promise. No doubt the consumer app is big, in terms of users, yet there is not enough activity to create a large ad business. The reason for this is Google and AI overviews, which are a far better user experience. So perhaps consumers can be an expensive customer acquisition cost to jumpstart the hardware business in some way? Regardless, OpenAI does have the right strategy in terms of attempting to create something defensible and long-term.<p>Now, Anthropic having a more coherent strategy in the short term of focusing on enterprise from the start is better; it is still not defensible. Perhaps because of the fact that the cost of paying Anthropic is far too great and outweighs any form of customer captivity. Plus, an enterprise gets maximum leverage by training a model, ideally a cheap one, on its own data so it can get insights tailored to the enterprise specifically, something Anthropic cannot deliver. Anthropic’s fall will likely be in line with the broader capital cycle.<p>All in all, both companies as it stands today are massively overvalued, even Anthropic with its sky-high revenue, which is not real considering the capital cycle and short-term interest/desperation of enterprises, especially when there is a less expensive, far more valuable way to implement AI through using open-source models and training them on your data. Application layer companies such as BaseTen and OpenRouter should benefit from building on top of these new commodities. OpenAI, as of now, has the only long-term viable strategy, which has a lot of execution risk, yet excites me about the future of OpenAI.