Ask HN:今天的 Stripe 是什么?

1作者: Taikhoom20102 天前
我认为 Stripe 的内部战略是整合其行业内的产品。这与其他行业的情况类似,例如网络安全领域,我认为 Cloudflare 也在尝试做同样的事情。更广泛的思路显然是企业整合。我认为现在是技术周期中进行此类整合的正确时期。 大量企业涌现的原因是计算/存储从本地部署转向云端,降低了创办新公司的门槛。因此,创建“小众”企业业务,例如 Dropbox 或 Intercom,在一定程度上是可能的。这些企业能够产生可持续的经常性利润,这得益于商业模式的繁荣以及企业切换成本带来的客户锁定。因此,这些企业中的任何一家都不会消失,并且应该会长期保持稳定。更广泛的趋势是增加与公司相关的产品,以进一步巩固客户关系,并从核心业务中实现一定程度的多元化。 随着企业在人工智能支出方面的成本不断上升,它们需要削减开支,而不是为 20 种不同的细分企业解决方案付费。因此,市场需要一种更集成的体验。Stripe 已经围绕核心支付业务推出了多项产品,以协助会计、税务和公司注册。Cloudflare 也在通过创建一套网络安全产品来做类似的事情,所有这些都集中在一个地方,包括 VPN、硬件设备和 CDN。 这种更广泛的、反复出现的概念是新技术导致市场碎片化,然后增长放缓,并需要扩展核心业务以继续发展和扩大各自的业务。 因此,Stripe 最近在 PayPal 和 OpenRouter 的收购举措进一步加强了这一点。PayPal 很有趣,因为它为 Stripe 带来了强大的品牌和互联网支付的接受度。它还为 Stripe 提供了进入消费者市场和点对点支付的渠道。OpenRouter 更有趣,因为它在人工智能价值链中的潜在地位。目前似乎没有任何经济壁垒可以保护前沿模型免受不可避免的商品化。OpenRouter 充当一种聚合器,并可能成为人工智能价值链中的首选应用。 尽管两者仍在谈判中,但这凸显了构建产品套件的更广泛战略。这创造了一个更有价值的企业,因为增长和可防御的现金流的可能性增加了。你可以切换,也许你 Dropbox 上的所有文件都转移到 GDrive,这很困难但并非不可能。你可能无法切换你的支付、税务、会计和其他产品。 总的来说,整合只是行业的一个自然阶段,也许是为股东创造价值最多的阶段。这是基于资本周期进行投资的战略,也是当前企业 SaaS 领域一个有趣的发展。当前构建人工智能优先的新一代公司可能不会长久。在企业领域,新技术几乎总是以捆绑形式提供更好。Figma 是一款经过人工智能增强的更出色的产品,并非无关紧要。然而,要建立防御能力,你不能仅仅是一个“一招鲜”的选手;那些实际上只是一个功能的公司肯定会面临困境,因为这种碎片化的 SaaS 浪潮即将结束。
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I think Stripe’s internal strategy is a consolidation of products within its sector. Similar across other industries, such as cybersecurity, where I think Cloudflare is attempting to do the same. The broader idea is clearly enterprise consolidation. I think now is the correct period in the technology cycle for such consolidation.<p>The influx of many enterprise companies was due to the advent from on premise computing&#x2F;storage to the cloud, lowering the barrier to creating new companies. Hence, it was somewhat possible to create “Niche” enterprise businesses, such as a Dropbox or an Intercom. These businesses were able to create sustainable recurring profits because of a business model boom and customer captivity in terms of enterprise switching costs. Hence, none of these businesses are disappearing and should remain stable companies for a long time. There is a broader move to add company-adjacent products to further entrench customers and somewhat diversify from a core business.<p>As costs rise for enterprises via AI spending, there is a need to cut costs and not pay for 20 different niche enterprise solutions. So there is a market need for a more bundled experience. Stripe has launched several products around the core payments business to help with accounting, taxes, and incorporation. Cloudflare is doing something similar by creating a suite of cybersecurity products, all under one roof, VPN’s, boxes, CDN’s.<p>This broader repeated concept of new technology leads to fragmented markets, then slower growth, and a need to expand the core business to continue to grow and expand their respective businesses.<p>So this is further strengthened by the recent acquisition efforts Stripe has made in PayPal and OpenRouter. PayPal is interesting because it gives Stripe a powerful brand and acceptability in payments on the internet. It also gives Stripe an entry into the consumer market and p2p payments. OpenRouter is more interesting because of its potential position in the AI value chain. There still does not seem to be any kind of economic barrier protecting frontier models from an inevitable commoditization. OpenRouter acts as an aggregator of sorts, and could be the premier application in the AI value chain.<p>While both are still under negotiation, it highlights the broader strategy of building a suite of products. This creates a much more valuable business because the likelihood of growing and defensible cash flows increases. You can switch, perhaps all your files on your Dropbox to a GDrive, difficult but not unreasonable. You likely cannot switch your payments, your taxes, your accounting, and additional products.<p>Overall consolidation is just a natural phase in the industry, and perhaps the most value accruable to shareholders. It is the strategy of investing based on capital cycles and an interesting development in the current state of enterprise SaaS. The current new wave of companies building AI first is likely to not stick around. New technologies are almost always better bundled in the enterprise world. Figma is a much more enhanced product with AI, not irrelevant. Though to build defensibility, you cannot just be a one-trick pony; surely companies that are really just a feature will struggle as this wave of fragmented SaaS comes to an end.