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随着人工智能的出现，软件的边际成本正趋近于零。软件不再是稀缺资源。这并非一个新想法，但在我考虑应用程序的盈利模式时，其影响让我深感震撼。除非你运气好（网络效应、时机），或者已经获得“祖父条款”的优待，又或者提供卓越的价值，否则软件的自然成本就是免费的。 Intuit 是一个获得“祖父条款”优待且提供卓越价值的软件方法的例子。而 Intuit 深知这一点。它们利用其优势，达到了掠夺性的程度。我的妻子是一名 EA（税务师），我确切地知道 Intuit 对所有用户都施加了压力。转换成本很高，而且由于该行业是寡头垄断，实际上没有其他可供选择的替代品。但这一切也终将过去。希望我们很快就能看到人们创造出定制化的解决方案，绕过 Intuit。哦，我多么期待那一天（我知道这有点讽刺）。我认为，这意味着，如果你找不到一千名忠实用户，或者没有在旧模式下起步，那么尽可能多地获取用户，然后转向广告模式，才是“正道”。或者，也许是类似“战利品/赌博”风格的成瘾机制？大数据？人人都是影响者？监管利基？一旦你拥有了规模，广告就会奏效；然后用户可以选择付费来避免广告，或者忍受它。我们已经看到 Netflix 和 Amazon Prime 在这样做了。呸。我已经开始怀旧了。或者是我错了？

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With the advent of AI, the marginal cost of software is trending towards zero. Software is no longer a scarce resource.Not a new idea at all, but the implications hit me hard as I was considering monetization models for my apps.Unless you are lucky (network effects, timing), grandfathered in, or provide exceptional value, the natural cost of software is free.Intuit is an example of a grandfathered-in, exceptionally high-value software approach.And Intuit knows it. They leverage their advantage to a predatory extent.My wife is an EA, and I know for a fact Intuit puts the screws to all its users. Switching costs are high, and since the sector is an oligopoly, there's really no one to switch to.But that too shall pass. Hopefully we'll soon see people create bespoke solutions that cut Intuit out. Oh, how I look forward to that day (ironic, I know).This implies, I think, that if you can't find 1,000 fans or got in under the old model, getting as many users as possible and then transitioning to an advertising model is The Way.Or perhaps loot/gambling style addictive mechanics? Big data? Everyone an influencer? Regulatory niches?Once you have scale, advertising works; then users can either pay to avoid it or endure it. We see Netflix and Amazon Prime already doing this.Yuck. I'm already nostalgic. Or am I wrong?

一个令人不安的想法。一个软件边际成本为零的世界。