HN 提问：在“垃圾信息时代”如何做营销？
5 分•作者: probst•3 个月前
各位 Hacker News 的朋友们，无论是积极贡献者还是潜水者，大家好。
我们（我的商业伙伴和我）正在开发 SaaS 产品，但我们真的很难找到足够的用户。这是一个老生常谈的问题，但我发现自从 LLM 让创建应用和服务变得轻而易举之后，这个问题变得尤为严重。无论这些产品最终好坏，结果都是一样的：市场似乎充斥着大量新产品，以至于很难突破人们争夺关注的持续噪音（我意识到我自己的做法也有同样的讽刺意味）。
昨天，即使只是在一个“你在做什么”的帖子里简短地提了一下我们正在开发的产品，我的收件箱就被各种可疑的 SEO、关于“如何优化你的产品”以及“让我为你制作一个垃圾视频”风格的 AI 邮件淹没了。
到目前为止，我的结论是：
* 电子邮件外展（尤其是冷邮件外展）真的不起作用，而且我一直觉得它在道德上站不住脚。
* 像 LinkedIn 这样的社区也被大量的 AI 垃圾内容以及那些在公司里感到无聊、渴望建立受众的人所主导（也许这是不公平的评价，也可能更多地反映了我的信息流，而不是整个平台的状况？）。
* Indie Hackers 等平台我从未成功过，但这可能是我技能的问题。
* “出现在用户所在的论坛等地方”似乎是目前最好的方法，但效果参差不齐。
* 我们在网红营销方面取得了一些非常微小的成功。
* 付费搜索广告等为我们带来了大量点击，但转化率极低，而像论坛等更具有机性的渠道的转化率却非常出色（也许是定位问题……）。
总之：我很想了解你们是如何做到这一点的，你们如何看待营销的作用，以及你们如何获取客户，尤其是在如今这些客户的收件箱很可能已经被 AI 生成的外展邮件填满的情况下。
来自柏林的热烈问候。
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Hi dear hackernewsfolks, vocal contributors and lurkers alike.<p>We (that is to say my business partner and I) are building SaaS products, but we are really struggling to find enough users. This is an age old problem, but I find it has gotten particular bad after LLMs made it trivially to make apps and services. Whether these products end up good or bad is mostly irrelevant, the end effect is the same: the market just seems so heavily saturated with new products, that it's incredibly hard to break through the constant drone of people vying for attention (the irony of me finding a way to do the same isn't lost on me).<p>Even briefly mentioning what we are building in a comment on a "what are you working on" thread yesterday, had my inbox filled with AI outreach from questionable SEO, "How to optimize your product", "let me create a garbage video for you" style e-mails.<p>My conclusion so far are:<p><pre><code> - e-mail outreach (and particularly cold outreach) really doesn't work, and I never found it quite ethical to start with
- communities like LinkedIn are also heavily dominated by AI slop and people at corporates who are bored and looking to build an audience (maybe an unfair characterisation and maybe more a view into my feed than the state of the platform as a whole?)
- indiehackers etc I have never gotten to work, but that might be a skills issue
- "being present in forums etc where our users are" seems the best bet so far, but very hit and miss
- we have had some very minor success with influencer marketing
- paid search ads etc have resulted in lots of clicks but absolutely abhorrent conversions in our case, whereas conversions for the more organic channels like forums etc are excellent (maybe a targeting issue...)
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In short: I'd love to learn how you do this and how you think of the role of marketing and how you approach getting customers, particularly now that the very same customers likely have inboxes filled by AI generated outreach.<p>Lots of love from Berlin