Ask HN：有人能解释一下这个 Gsearch 兔子洞吗？
1 分•作者: Baljhin•3 个月前
这太奇怪了，甚至在 HN 上发帖更奇怪，但我不知道还能去哪里分享（而且我几乎不使用“社交媒体”），我对自己发现的东西感到非常好奇，并希望社区能帮助我弄清楚这是如何发生的。
我会尽量简短地描述——因为你们可以自己测试并得出关于原因的理论。
我在浏览 YouTube 时，偶然发现了一个看起来很吸引眼球的频道，叫做“Hook Global”。（这不是推广。事实上，我怀疑他们是我发现的这件事的一部分。）出于好奇，我偶尔会去一个频道的页面看看他们的简介。正如预期的那样，这个频道有典型的俗套的自我推销。
我想了解更多关于他们的信息，于是我进行了一次典型的 Google 搜索。然后我就开始深入研究了……
我不得不进行这个查询：
`"Hook Global" -site:youtube.com`
因为他们是一个 YouTube 频道。我的第一个搜索结果显示了一个 LinkedIn 条目，后来我得知那是他们在 LinkedIn 上的公司主页。暂时跳过它！
奇怪的是，我的第二个结果是这个：https://www.hoover.org/research/michael-mcfaul-whether-us-helps-ukraine-comes-down-idiosyncrasies-mad-king
我之所以点击这个链接，是因为在 Google 搜索结果的“摘要”中，有一部分“文本内”显示：
“Go to channel Hook Global”
稍后会详细介绍。
对我来说，点击这个链接会**立即**重定向到一个 YouTube 视频，即使 URL 是上面显示的那个。重定向甚至不是到链接托管网站的频道；而是到另一个频道。
（顺便说一句，我使用的是配置了 DoH 的 Firefox 浏览器，运行在 Windows 上，并安装了 uBlock（Manifest v2 版本），拥有大量的过滤订阅——其中一两个会移除跟踪参数。）
我以为这个重定向一定是巧合，所以我用隐私窗口打开了这个链接……结果是相同的重定向，到同一个视频。
好吧，你可能会想，“那又怎样？”
嗯，我进行了更多的 Google 搜索查询（这里不一一描述——除了一个，LinkedIn 页面确认“Hook Global”的网站是“hook.online”，它重定向到“hooknews.com”，这是“Hook Media Network”的网站）。
但最终，我真正想报告的是这个查询：
`"Go to channel Hook Global" -site:youtube.com`
而令人震惊的是：几乎**所有**搜索结果都硬重定向到了一个 YouTube 视频。
甚至不是到 Hook Global 频道。似乎这些视频与搜索结果的标题，或者网站的所有者有关。（我还没有进行足够的测试来得出结论。）
你们自己试试，就能真正体会到我所描述的。以下是一些我在第一页上看到的搜索结果：
https://cew.georgetown.edu/about-cew/
https://www.uticaschools.org/news/1822826/a-special-message-from-dr-spence-reflecting-on-black-history-month-2026
https://www.hoover.org/research/trumps-latest-bomb-watch-stanford-professors-blunt-take-sumit-ganguly-exclusive-h1-b
http://dartgo.org/250blackhawklive
https://z.umn.edu/ug-livestream26
https://www.jesuitnola.org/2026/02/27/dear-blue-jay-welcome-to-jesuit/
https://on.nyc.gov/44wHbdO
最后，我切换到了 Chrome 浏览器，它也安装了 uBlock，并且配置了不同的 DoH 服务器——结果是一样的。（奇怪的是，大多数结果的 URL 路径中都有 `/link/`。）
我还去了我的手机，通过 Chrome 运行了这个查询（是的，我很糟糕，我需要禁用/隐藏它并使用 Firefox Mobile。抱歉！），通过设备上的 VPN——结果也是一样的。
那么……这是什么？怎么做到的？为什么？还有其他人看到同样的效果吗？这是一种 SEO 黑帽/暗网的手段吗？
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Okay this is very weird and even weirder to post to HN, but I don't know where else to share it (and I don't use most 'social media') and I'm really quite intrigued with what I've found, and would like the help of the community to determine how what I found is even possible.<p>I'll try to keep the description brief - as you'll be able to test this yourself and determine your own theories for the cause of this.<p>So I'm browsing YouTube and come across one of a zillion channels that looks clickbaity - 'Hook Global'. (This is NOT a promotion for it. In fact, I'm suspicious they're apart of what I've discovered.) Out of curiosity, I do on a rare occasion go to a channel's page and read their Description. As expected, this one has the atypical droll self-promotion.<p>I wanted to find out more about them, so a typical Google search I did. Down the rabbit-hole we go...<p>I had to do query:<p>> `"Hook Global" -site:youtube.com`<p>being they're a YT channel. My first search result showed a Linkedin item, which I later learned is their company page on LI. Skipping that! - for now.<p>Curiously, my second result was exactly this: https://www.hoover.org/research/michael-mcfaul-whether-us-helps-ukraine-comes-down-idiosyncrasies-mad-king<p>The only reason I clicked this link is that in GSearch's (what is it called - 'result summary'?), part of the "intext" is -<p>> "Go to channel Hook Global"<p>More on this in a moment.<p>For me, clicking on that link redirects IMMEDIATELY to a Youtube vid, even though the url is what you see above. The redirect is not even a channel for the link's host-site; instead to another channel.<p>(FYI I'm using Firefox with DoH configured, on Windows, and uBlock (the Manifest v2 version) with a ton of filter subscriptions - one or two of which remove tracking parameters.)<p>I thought this redirect must be a fluke, so I opened the link in a private window...Same redirect, to the same vid.<p>Okay, you might be thinking 'So what?'<p>Well, I did more gsearch queries (too much to describe here - except one, the LI page confirms 'Hook Global' webpage as 'hook.online' which redirects to 'hooknews.com', site for "Hook Media Network")<p>but ultimately this query is what I really want to report:<p>> `"Go to channel Hook Global" -site:youtube.com`<p>And this is what's stunning: (nearly) every search result is a hard-redirect to a Youtube video.<p>Not even to the Hook Global channel. Seems the videos are related to the search-result's Title, or to the site's owner. (I haven't done enough test to be conclusive.)<p>Try it yourself, to really appreciate what I'm describing. Here are some search results that came up on just Page 1:<p>https://cew.georgetown.edu/about-cew/<p>https://www.uticaschools.org/news/1822826/a-special-message-from-dr-spence-reflecting-on-black-history-month-2026<p>https://www.hoover.org/research/trumps-latest-bomb-watch-stanford-professors-blunt-take-sumit-ganguly-exclusive-h1-b<p>http://dartgo.org/250blackhawklive<p>https://z.umn.edu/ug-livestream26<p>https://www.jesuitnola.org/2026/02/27/dear-blue-jay-welcome-to-jesuit/<p>https://on.nyc.gov/44wHbdO<p>Finally, I did switch over to Chrome, which also has uBlock, and a different DoH server configured - same effect. (Curiously most of the results had '/link/' in their URL path.)<p>I also went to my phone and ran the query via Chrome (yes, I'm bad, I need to disable/hide it and use Firefox Mobile. Sorry!), passing thru an on-device VPN - same effect.<p>So... What? How? Why? Anyone else seeing the same effect? Is it some kind of SEO blackhat/darkweb at play?