为什么一旦开始营销，人们会突然发现竞争对手如此之多？
1 分•作者: xnslx•大约 1 小时前
我被问过很多次这个问题：使用 IdeaGrit（https://ideagrit.foundersailab.com/）和直接使用 ChatGPT 有什么区别？
每次回答这个问题时，我都觉得只能给出部分答案，我的想法零散。所以，我决定在这里记录下来，清楚地展示两者的区别。
几个月前，我加入了一个大约有 500 人的 WhatsApp 群组。当一个社区发展到一定规模时，你就会开始注意到一些有趣的模式。
我注意到的一点是：无论谁在群里宣布他们要发布一个产品，大家通常都会遵循相同的模式。“这听起来太棒了。”“我一定会用。”“迫不及待想试试。”
当然，我不认为人们是故意撒谎。大多数时候，人们只是很友善。他们不想成为那个听起来消极的人。
但我也认为，许多人根本没有注意到这种协调一致的行为。这只是对他人想法最自然的反应。
而且我认为这不仅仅是社区问题，这是一种人类反应。同意比质疑要容易得多。
我在 Reddit 上看到一个很热门的帖子，问的是：为什么人们在开始做营销的那一刻，突然觉得竞争对手这么多？
我觉得这个问题很有趣。当你还在构建产品时，世界感觉很安静。你专注于自己的产品、功能、路线图。你甚至可能觉得自己的想法很独特。
但就在你开始营销的那一刻，生活突然变得严酷起来。因为现在你不仅仅是在构建了，你还在尝试销售。
当你尝试销售时，你被迫真正地审视市场。突然间，竞争对手无处不在。恐惧开始悄悄蔓延。
你开始想：为什么所有这些竞争对手都恰好在我开始营销的时候出现？但也许他们一直都在。只是你的大脑之前有策略地避开了它们。营销消除了“仅仅构建就足够了”的错觉。
这也是为什么直接使用通用 LLM 有时会变得棘手。
在人工智能领域，有一个概念叫做“AI 谄媚”。这意味着大型语言模型有时会根据它们认为用户想听的内容来调整它们的回答，而不是提供准确、有用或恰当的信息。
这种行为可以有很多形式。即使你的观点很薄弱，助手也可能同意。在你问“你确定吗？”之后，它可能会放弃一个正确的答案。它可能会过快地验证你的信念、你的决定、你的产品想法，甚至你的自我形象。它可能会以一种让你感觉良好的方式赞扬你的工作，但实际上并没有帮助你看到真相。
这种行为听起来和我之前在 WhatsApp 群组里描述的相似吗？我认为是相似的。在这两种情况下，这都是一种非常人类的反应。
一周前，我发布了一篇关于如何使用著名的产品设计框架 CIRCLES，快速找到第一个在 Gumroad 上销售的数字产品的帖子（https://xianli.substack.com/p/how-to-use-the-circles-framework）。
反响非常热烈。人们不断告诉我它很有用。
你可能需要花几个小时与 LLM 聊天才能获得类似的结果。但关键在于“小时”。尽早使用框架可以加速整个开发过程。
作为一名开发者，你当然可以一行一行地编写代码来从头开始构建一个项目。然而，大多数时候，我们仍然会选择一个框架，因为它能帮助我们更快、更一致地构建。
在构建 API 时也是如此。
我可以将模型视为一个结构化产品的一部分，而不仅仅是一个友好的聊天机器人。我可以给它更严格的规则。我可以强迫它通过一个清晰的框架来评判你的想法。我可以要求它暴露潜在的风险，将你的想法与失败的产品进行比较，并用明确的标准对其进行评分。
在早期阶段，鼓励很容易获得。但清晰的判断却很难找到。
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I have been asked this question many times: What is the difference between using IdeaGrit(https://ideagrit.foundersailab.com/) and using ChatGPT directly?<p>Every time I answer this question, I feel I can only provide part of the answer. My thoughts are fragmented. So I decided to document them here and clearly show the difference.<p>Several months ago, I joined a WhatsApp channel with around 500 people. When a community becomes big enough, you start noticing interesting patterns.<p>One thing I noticed is this: no matter who announces that they are going to launch a product in the channel, everyone usually follows the same pattern. “That sounds amazing.” “I would definitely use it.” “Can’t wait to try.”<p>Of course, I do not think people are intentionally lying. Most of the time, people are just being kind. They do not want to be the person who sounds negative.<p>But I also think many people do not even notice this coordinated behaviour at all. This is just the most natural reaction towards another person’s idea.<p>And I think this is not only a community problem. This is a human reaction. It is much easier to agree than to challenge.<p>I saw a very hot post on Reddit asking: Why do people suddenly feel they have so many competitors the moment they start doing marketing?<p>I think this question is very interesting. When you are still building, the world feels quiet. You are focused on your own product, your features, your roadmap. You may even feel your idea is quite unique.<p>But the moment you start marketing, life suddenly becomes harsher. Because now you are not only building anymore. You are trying to sell.<p>And when you try to sell, you are forced to look at the market for real. Suddenly, competitors pop up everywhere. Fear starts to creep over you.<p>And you start wondering: why do all these competitors appear exactly when I finally start marketing? But maybe they were always there. Your brain just strategically avoided seeing them before. Marketing removes the illusion that building alone is enough.<p>And this is also why using a general LLM directly can sometimes become tricky.<p>In artificial intelligence, there is a concept called AI sycophancy. It means that large language models sometimes tailor their responses to what they think the user wants to hear, instead of what is accurate, useful, or warranted.<p>The behaviour can take many forms. An assistant may agree even when your opinion is too weak. It may abandon a correct answer after you ask, “Are you sure?” It may validate your belief, your decision, your product idea, or even your self-image too quickly. It may praise your work in a way that feels good, but does not actually help you see the truth.<p>Does this behaviour sound similar to what I described earlier in the WhatsApp channel? I think it does. In both cases, it is a very human reaction.<p>I published a post a week ago about how to quickly find your first digital product to sell on Gumroad using the famous product design framework, CIRCLES.(https://xianli.substack.com/p/how-to-use-the-circles-framework)<p>The feedback was huge. People kept telling me it was useful.<p>You can probably get similar results after chatting with an LLM for hours. But the key word is hours. Using a framework early can accelerate the whole development process.<p>As a developer, you can definitely build a project from scratch by writing the code line by line. However, most of the time, we still choose a framework because it helps us build faster and more consistently.<p>The same applies when building with the API.<p>I can treat the model as part of a structured product, not just a friendly chatbot. I can give it stricter rules. I can force it to judge your idea through a clear framework. I can ask it to surface red flags, compare your idea against failed products, and score it with clear criteria.<p>In the early stage, encouragement is easy to find. But clear judgment is much harder to find.