HN 提问：早期是否需要上市策略？
1 分•作者: 2ero_wf•21 天前
我的初创公司目前尚未产生收入。上周，我参加了一个本地的 AI 初创公司聚会，并参加了一些由大型公司营销团队成员主持的上市（GTM）咨询会。
有人告诉我，上市策略是必要的，需要专业帮助，这将指导我如何开展增长活动（冷邮件）、品牌建设（颜色）。他们还说，我之所以无法获取客户，可能是因为我没有上市策略，随后还邀请我进行更深入的（付费）上市咨询。
由于我还没有成功获得任何客户，我不能排除这种可能性。但我已经看了几乎所有关于如何获得第一批客户的 YC 视频。
1. 上市策略从未被提及，更不用说作为强制要求了。
2. 事实上，在 Aaron Epstein 的一个视频中，他提到真诚、手动发送的邮件效果最好，并且需要一个非常精准的理想客户画像（ICP）。这听起来一点也不像上市策略，它只是在做这一步，一个硬编码的步骤，不需要任何策略。
在决定是与这些上市策略专家合作，还是遵循 YC/其他人推荐的线性、硬核步骤之前，我很想听听大家的看法。
时间就是金钱，因此在此寻求建议。
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My startup is pre-revenue. Last week i was in one of the local AI Startup meet up, and attended some GTM office hours hosted by some folks from big company marketing team.<p>Was told Go to market strategy is necessary, need professional helps, it will guide how i run growth campaigns(cold emailing), branding(color). and that i am not able to aquire customer maybe because i don't have a go-to-market strategy, and later on followed by a invitation for deeper GTM consultation(paid).<p>Because i haven't successfully gotten any customer, i cannot rule-out this possibility. But i've watched almost all YC videos on how to get first customer,<p>1. having a GTM is never mentioned not to mention as a mandate<p>2. in fact, from one of the Aaron Epstein's video, a sincere, manual, email works best, with a razor sharp ICP, this doesn't sound GTM at all, it's just doing this one, hard-coded step, no strategy is needed.<p>I would love to hear from you folks on your take before i either go work with these GTM folks, or follow the linear, hardcore step that YC/others have recommended.<p>Time is money thus asking for advices.