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我正在创建 Veevo Health (veevohealth.com)，这是一家初创公司，提供预防性 CT 血管造影心脏扫描，帮助人们清晰了解并增强对自身心脏健康的信心。之前我做了一个简短的介绍；现在我想分三部分分享一篇更长的文章：1）我们为什么要做这件事，2）我们的进展，以及 3）我们遇到的困难。我很乐意听取社区对我们所面临挑战的反馈。首先，为什么：我开始做这件事是因为我的父亲英年早逝，死于突发性心脏病。我也面临着更高的风险（胆固醇偏高、家族病史和南亚基因）。我希望找到一种方法，让我对自己的长期心脏健康充满信心，同时也帮助其他人免受心脏病的困扰。我最初考虑的是血液检查，但我发现一半的心脏病发作患者的血液检查结果是正常的。所以我决定解决问题的根源：我们心脏动脉中的斑块堆积，这种堆积可能在几十年里缓慢而无声地发展，通常没有任何症状。这促使我开始研究 CT 血管造影心脏扫描，因为这是唯一一种非侵入性的方法，可以让我们清晰地了解人们的心脏动脉。它的主要优势在于它可以捕捉到软斑块，而软斑块占总斑块的 80%，也是更危险的一种。其次，我们的进展：我们推出了早期访问网站，并在几个地方进行了宣传。我们对收到的关注和注册量感到惊讶，而且这个数字还在不断增长。看到我们的信念和产品与人们产生共鸣，这非常令人鼓舞。第三，挑战。主要有两个： * 医疗保健合规性非常严苛。每个合作伙伴和每个州都需要大量的文书工作。这非常耗时且消耗资源。 * 社交媒体营销很难。我们需要在社交媒体（如 Instagram）上不断发布内容，并进行合作，以接触更广泛的受众。我们仍在摸索如何做到这一点。幸运的是，我们的定价得到了人们的认可。目前，自费 CT 血管造影的费用通常为 2,000 至 3,000 美元，而且在获得转诊方面存在很多障碍。我们能够在大多数地方以大约 800 美元的价格提供转诊、扫描和随访服务，我们的客户对此很满意。我们希望得到您的反馈，特别是如果您处理过医疗保健合规性或面向消费者的医疗保健营销。谢谢， Arvind

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I’m building Veevo Health (veevohealth.com), a startup offering preventive CT angiogram heart scans to give people clarity and confidence in their heart health. I had made a brief announcement before; I wanted to share a longer post in three parts on: 1) why we’re doing it, 2) our progress, and 3) where we’re struggling. I’d love to get feedback from the community on our challenges.First, why: I started working on it because my dad passed away at a young age from a sudden heart attack. I’m at a higher risk too (elevated cholesterol, family history, and south asian genetics). I wanted something that gave me confidence in my heart health long term as well as helped other people live a life free of heart disease.I was first looking into blood tests, but I found half of the people who get heart attacks have normal blood test numbers. So I decide to tackle the source of the problem: plaque buildup in our heart arteries, which can develop slowly and silently over decades, often without any symptoms.This got me to working on CT angiogram heart scan, because it’s the only non-invasive way we can give people a clear picture of their heart arteries. It’s main strength is that it captures the soft plaque, which is 80% of total plaque and the riskier kind.Second, our progress: We launched our website for early access and announced in a couple places. We’ve been surprised by the amount of interest and signups we started getting and it’s constantly growing. It’s very encouraging to see that our belief and our product are resonating with people.Third, challenges. They are mainly two: * Healthcare compliance is brutal. Every partner and every state require a ton of paperwork. It’s very time and resource consuming. * Social media marketing is hard. We need to post constantly on socials (like Instagram) and get collabs to reach out to wider audience. We’re still figuring out how to do it.Fortunately though, our pricing is resonating with people. Currently, self-pay CT angiograms are typically $2,000–$3,000 and have a lot friction in getting referrals. We’re able to offer referrals, scan, and follow-up for ~$800 in most places and our customers are liking that.We’d love your feedback, especially if you’ve who’ve dealt with healthcare compliance or direct-to-consumer healthcare marketing.Thanks, Arvind

Veevo Health：构建预防性 CT 心脏扫描（进展与挑战）