风投是新的产品市场契合策略吗？
1 分•作者: networkOne•4 个月前
如今，公司似乎将获得风投作为主要宣传手段。事实上，如果没有融资，就很难在每天涌现的成千上万家新兴公司中脱颖而出。
获得风投似乎是如今在市场上制造病毒式传播的唯一途径。人们仍然对“外来的专家”抱有期望，他们认为……“风投是非常有经验的人，知道投资时应该看什么”，但当意识到风投每投资一个独角兽，就会投资 19 个失败者时，这种想法就显得有悖常理了。
人们希望一家公司在有机会做大之前就先做大。一份新闻稿，例如“ABC 公司，一家初创科技公司，获得了来自秃鹫风投基金的 2500 万美元投资，估值达到 10 亿美元”，比一份声明“ABC 公司，一家初创科技公司，有一个可以改变世界的商业计划”更具病毒传播力。
风投行业无疑正在推广这种观点……即任何未来独角兽的起点都与风投融资息息相关。而其隐含的含义是，如果你有一个伟大的理念和执行路径，那么风投融资就是必需的。
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It seems that companies use VC funds as the main advertising for their company these days. In fact, without capital raising it is hard to set yourself apart from the rest of the budding companies started in their thousands each day.<p>The receiving of VS funds now seems the only way one can create any virality in the marketplace. People still have a plea to the expert-from-out-of-town in that they feel... "well VCs are very experienced people who know what to look for when investing", which is counter-intuitive when faced with the realisation that VCs fund 19 losers for every 1 unicorn.<p>People want a company to be big before it has a marketplace-chance of being big. An press release of "ABC Co., a startup tech firm, has a $25M investment from Vulture VC Fund resulting in a $1B valuation" carries considerably more viral weight that a PR stating "ABC Co., a startup tech firm, has a business plan that can change the world".<p>And the VC industry is certainly promoting this line of thought... that the starting point of any future unicorn and VC funding go hand-in-hand. With the converse implications that if you have a great concept and execution path, that VC funds are a requirement.