Ask HN: 作为一个独立的技术创始人，你如何处理市场营销？
3 分•作者: lazarkap•4 个月前
在过去几年里，我发布过多个产品。每一个都遵循相同的模式：构建、发布、收到朋友的 12 个赞，获得一些自然流量，然后就没了。然后又回去开发新东西。<p>我知道我需要营销方面的帮助，但把股权给一个在网上认识的人感觉风险很大。与此同时，在没有任何收入的情况下聘请付费营销人员也同样令人害怕。而且，我肯定不会在 TikTok 上跳舞。<p>你们有人真的找过营销联合创始人吗？是什么让你们最终决定选择那个人？是他们的过往业绩、他们的推销方式，还是先试用一段时间？
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I've shipped multiple products over the past few years. Every single one followed the same pattern: build, post, get 12 likes from friends, a bit of organic traction, then nothing. Back to coding a new thing.<p>I know I need marketing help but giving equity to someone I met online feels like a huge risk. At the same time hiring a paid marketer when you have zero revenue feels just as scary. And I'm not dancing on TikTok, that's for sure.<p>Have any of you actually taken on a marketing co-founder? What made you say yes to that person specifically? Was it their track record, the way they pitched, a trial period first?