问 HN：这里的所有人都讨厌广告吗？
1 分•作者: chistev•4 个月前
首先，我讨厌广告。<p>当我在看像 NBA 这样的美国体育赛事时，我对不得不忍受的广告数量感到惊讶。这与看足球（英式足球）形成了鲜明对比。尽管我认为即将到来的国际足联世界杯将采用美式广告模式。<p>当我在手机上使用移动应用程序时，我讨厌不得不等待那些打断的广告消失。当我在看 YouTube 视频时，我讨厌当我很享受内容时，广告就跳出来。<p>以前用 Facebook 的时候，我讨厌它被广告充斥。它几乎无法使用。<p>我看到这里的人经常抱怨广告，最近的一个例子是这里关于 LinkedIn 的首页帖子 - https://news.ycombinator.com/item?id=47613981#47614309<p>但如果广告如此令人讨厌，为什么公司还要花费数十亿美元在广告上呢？它们显然有效……不是吗？<p>在我上网的这些年里，我从未点击过广告来购买东西（好吧，有一次，一个关于购买廉价域名的特定广告吸引了我，但那只是唯一一次），但我读到过，广告并不总是关于即时转化，而是关于将自己植入你的脑海。因此，每当您需要与您在广告中看到的内容相关的服务或产品时，您就会在心理上被该品牌吸引。<p>这对我来说是有道理的，即使它具有操纵性。<p>但如果你如此讨厌广告，你建议人们如何宣传他们的产品或服务呢？他们应该完全依赖口碑吗？有没有成功的、完全通过口碑获得成功和规模化的产品/公司的例子？你讨厌的只是广告的干扰性，还是特别讨厌个性化广告？或者你从根本上反对广告？<p>跟我聊聊。我不是来挑事的，只是想学习。<p>编辑：是广告毁了我的 Reddit，我只能使用旧版 Reddit。
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First off, I don't like ads.<p>When I'm watching American sports like the NBA, I'm surprised by the amount of ads you have to sit through. It's a stark contrast to watching football (soccer). Although I think the upcoming FIFA World Cup is going to adopt the American-style ad model.<p>When I'm using a mobile app on my phone, I hate having to wait for the disruptive ads to go away. When I'm watching a YouTube video, I hate when ads come up just as I'm really enjoying the content.<p>Back when I was using Facebook, I hated how infested with ads it was. It was almost unusable.<p>I see people here complaining about ads a lot, and a recent example is the front-page thread here about LinkedIn - https://news.ycombinator.com/item?id=47613981#47614309<p>But if they are hated so much, why do companies spend billions of dollars on ads. They clearly work... don't they?<p>In all my years on the internet, I've never clicked on an ad to make a purchase (okay there was one time when a particular ad on buying cheap domains appealed to me, but that was the only time), but I've read that ads are not always about immediate conversions, but also about embedding themselves in your mind. So whenever you are in need of a service or product related to what you saw on that ad, you'd be psychologically drawn to that brand.<p>It made sense to me, even if its manipulative.<p>But if you hate ads so much, how do you propose people create awareness for their products or services, should they rely strictly on word of mouth? Are there examples of successful products/companies that succeeded and scaled purely by word of mouth? Is it just the disruptive aspect of ads that you hate, the personalized ads specifically? or are you fundamentally opposed to ads in general?<p>Talk to me. I'm not picking a fight, just trying to learn.<p>Edit: It's what ruined Reddit for me, and I can only use old reddit.