提问 HN:你如何阻止孩子们访问你的产品?
4 分•作者: eastoeast•19 天前
在发布了我的前几款应用后,我遇到了一个意想不到的问题:年龄较小的孩子最有可能点击我的广告,他们使用的是父母的手机/平板电脑。这绕过了年龄限制,实际上还产生了复合效应:他们年龄太小,没有自己的设备(所以他们只是安装了应用,然后就再也不用了),浪费了广告费,而且最重要的是,将目标受众群体扭曲成与他们相似的用户——因此广告投放最终会更多地针对他们,因为他们最有可能点击!
这导致我所有的广告活动立即失败,无论我怎么调整年龄限制(还是因为父母的设备)。我已经更改了设置,停止在游戏和平板电脑上展示广告,这有所帮助,但没有完全解决问题。
显然,我不可能在应用本身添加真正的年龄验证。
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After launching my first few apps, I'm running into an unexpected problem: younger children are the ones most likely to click my ads, using their parents' phones/tablets. This gets around the age restriction, and in fact, has a compounding effect: they are too young to have their OWN devices (so they just install and never use again), burn ad money, and most importantly, skew the target demographic towards users like them- so ad placements end up targeting more of them, because they're most likely to click!<p>This causes all my campaigns to immediately fail, no matter how much I play with the age restriction (again, parent's device). I've changed settings to stop showing in games and on tablets, which has helped a bit, but not fully.<p>Obviously, there is no chance I'm adding real age verification to the app itself.