谷歌的通用商务协议旨在实现购物的 AI 原生化。
2 分•作者: kddsingh•6 个月前
谷歌刚刚发布了关于其通用商务协议 (UCP) 的详细信息，这是一个开放标准，旨在使购物能够与 AI 助手原生协作，而不是依赖网站。其理念是标准化整个商务流程——产品发现、定价、结账、支付和售后——这样 AI 助手就可以直接完成购买，而无需为每个商家进行定制集成。商家仍然是记录在案的卖家，但通过通用协议公开功能，允许助手比较选项并在多家商店执行结账。如果这一举措取得成功，它将削弱市场锁定（包括亚马逊的），方法是将产品发现和结账从专有用户界面转移到 AI 驱动的意图流程中，类似于开放网络协议如何降低了早期互联网门户网站的力量。
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Google just published details about its Universal Commerce Protocol (UCP), an open standard aimed at making shopping work natively with AI agents instead of websites. The idea is to standardize the entire commerce flow—product discovery, pricing, checkout, payment, and post-purchase—so an AI agent can complete purchases directly without custom integrations for every merchant. Merchants remain the seller of record, but expose capabilities through a common protocol, letting agents compare options and execute checkout across many stores. If this takes off, it weakens marketplace lock-in (including Amazon’s) by shifting discovery and checkout out of proprietary UIs and into AI-driven intent flows, similar to how open web protocols reduced the power of early internet portals.