问 HN：为什么科技公司的命名方案都这么让人困惑？
1 分•作者: compounding_it•6 个月前
抛开市场营销不谈，我很好奇电脑制造商和科技公司最近在产品命名上越来越复杂背后的心理学和逻辑。 曾经，这种命名方式或许暗示着渐进式的更新，但最近在短时间内完全放弃系列名称的做法，反而让人难以分辨哪个才是最新的产品（假设这才是他们的营销目标）。 我想知道这背后的逻辑是什么。
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While marketing aside, I’d love to know the psychology and rationale behind computer manufacturers and tech companies complicating naming of their products lately. While at one point it may have suggested incremental updates, lately the complete abandonment of the series itself in a short span doesn’t suggest what’s the latest one to buy (assuming that’s the marketing goal). I’m wondering what is the rationale behind it all.