RevisionDojo，一家 YC 孵化的初创公司，正在进行针对儿童的“草根行动”式营销。
25 分•作者: red-polygon•6 个月前
RevisionDojo 是一家由 Y Combinator 投资的备考公司（融资 340 万美元），主要销售国际文凭（IB）备考产品。过去一年，r/IBO 子版块的用户记录了一系列不道德的营销行为：
* **虚假宣传：** 有组织地通过账号伪装成学生，分享“作弊表”和“预测考试泄题”。然后，其他账号会点赞、留下支持性评论并提出后续问题，营造出学生自发热情的假象。多个帖子已经揭露了这种模式 [1][2][3]。
* **付费虚假帖子：** 高中生报告称，有人提供报酬让他们撰写 Reddit 推广帖子 [4]。
* **施压批评者：** 发布负面评价的用户报告称，公司代表会直接联系他们，并表示公开发布评价“令人遗憾” [5]。批评性评论会遭到有组织的集体踩 [6]。
* **索取版权材料：** 他们利用 TikTok 影响者和虚假的 Reddit 帖子，诱使学生向他们出售官方 IB 考试试卷，这违反了 IB 政策 [7]。
r/IBO 版主正在积极调查 [8]。
这些行为似乎对他们非常有效。最近，他们收购了 OnePrep (oneprep.xyz)，这是一个在 r/sat 上已经很受欢迎的免费 SAT 备考工具。自收购以来，同样的操纵手段被大规模部署：在几天内产生了 150 条 Trustpilot 评论 [9]，并在 Reddit 上进行了广泛的协调操纵——多个账号发布“技巧”，推荐 Oneprep，进行协调点赞，并在评论中表现出虚假的热情。最突出的例子是一个获得 2000 多个赞的帖子，但因操纵行为被版主删除，但这只是该子版块持续活动的一部分。
* **来源：**
[1] https://www.reddit.com/r/IBO/comments/1p55qun/
[2] https://www.reddit.com/r/IBO/comments/1jsb00a/
[3] https://www.reddit.com/r/IBO/comments/1ohcohi/
[4] https://www.reddit.com/r/IBO/comments/1p55qun/comment/nqmhal3/
[5] https://www.reddit.com/r/IBO/comments/1my1ajx/comment/na94upv/
[6] https://www.reddit.com/r/IBO/comments/1my1ajx/comment/na8zvs4/
[7] https://www.reddit.com/r/IBO/comments/1mej900/
[8] https://www.reddit.com/r/IBO/comments/1my1ajx/comment/nagdkl5/
[9] https://www.trustpilot.com/review/oneprep.xyz
查看原文
RevisionDojo is a YC-backed test prep company ($3.4M raised) that sells International Baccalaureate (IB) test prep. Over the past year, users on r/IBO sub-reddit have documented a pattern of unethical marketing practices:<p>*Astroturfing:* Coordinated campaigns where accounts pose as students sharing "cheatsheets" and "predicted exam leaks." Other accounts then upvote, leave supportive comments, and ask follow-up questions—creating the illusion of organic student excitement. Multiple threads have exposed this pattern [1][2][3].<p>*Paid fake posts:* High school students report being offered payment to write promotional Reddit posts [4].<p>*Pressuring critics:* Users who post negative reviews report being contacted directly by company representatives, told it's "a shame" they're posting publicly [5]. Critical comments receive coordinated mass downvotes [6].<p>*Soliciting copyrighted materials:* They use TikTok influencers and fake reddit posts to persuade students to sell them official IB exam papers, violating IB policies [7].<p>The r/IBO moderators are actively investigating [8].<p>These practices appear to be working great for them. Recently, they acquired OnePrep (oneprep.xyz), a free SAT prep tool that was already popular on r/sat. Since the acquisition, the same manipulation tactics have been deployed at scale: 150 Trustpilot reviews in a window of a few days [9], and widespread coordinated Reddit manipulation—multiple accounts posting "tips" that recommend Oneprep, coordinated upvoting, and fake enthusiasm in comments. The most prominent example was a 2,000+ upvote post removed by moderators for manipulation, but it's part of a sustained campaign across the subreddit.<p>*Sources:*<p>[1] https://www.reddit.com/r/IBO/comments/1p55qun/
[2] https://www.reddit.com/r/IBO/comments/1jsb00a/
[3] https://www.reddit.com/r/IBO/comments/1ohcohi/
[4] https://www.reddit.com/r/IBO/comments/1p55qun/comment/nqmhal3/
[5] https://www.reddit.com/r/IBO/comments/1my1ajx/comment/na94upv/
[6] https://www.reddit.com/r/IBO/comments/1my1ajx/comment/na8zvs4/
[7] https://www.reddit.com/r/IBO/comments/1mej900/
[8] https://www.reddit.com/r/IBO/comments/1my1ajx/comment/nagdkl5/
[9] https://www.trustpilot.com/review/oneprep.xyz