提问 HN:如果你超级不擅长市场营销,要如何提高知名度?
5 分•作者: ClipNoteBook•6 个月前
您好,
我开发了一个小工具,自己每天都在用,而且已经用了很长时间。一些朋友和同学也在用,他们一直说这东西真的很有用。
但我现在卡在分发环节。我还是个学生,没有预算做广告,而且也不擅长市场营销(我试过,但真的不行)。在其他社区提到它时,经常被当成是自我推销,然后就被封禁了。
如果今天从零开始,您会如何以一种干净的方式获得最初的 100 个真实用户?
我很想听听具体的想法,比如在哪里分享、什么样的文案有效、如何与特定领域的社区互动,或者您会把什么功能内置到产品中,让分享变得自然而然。
谢谢。
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Hi,
I built a small tool that I have used daily for a long time. A few friends and classmates also use it and they keep telling me it is genuinely useful.
But I am stuck on distribution. I am a student, I have no budget for ads, and I am not good at marketing (i try but i'm super bad). When I mention it in other communities it often gets treated as self promotion and I get blocked.<p>If you were starting from zero today, how would you get the first 100 real users in a clean way?
I would love specific ideas like where to share, what kind of write up works, how to approach niche communities, or what you would build into the product to make sharing natural.<p>Thanks.