Launch HN: Kenobi (YC W22) – Kenobi：为每位访客个性化您的网站
7 分•作者: sarreph•大约 24 小时前
嘿，HN！我们是来自 Kenobi 的 Rory、Chris 和 Felix (<a href="https://kenobi.ai">https://kenobi.ai</a>)。Kenobi 让你能够为任何网站添加基于 AI 的内容个性化。作为网站所有者，你只需用一个脚本标签安装我们的个性化小部件，就像你集成聊天机器人一样。作为访客，你与小部件互动（目前是通过提供公司名称），Kenobi 会更改网站内容以适应你。<p>我们已经建立了一个演示，任何人都可以尝试：<a href="https://kenobi.ai/start">https://kenobi.ai/start</a><p>我们相信，由于 LLM 在转换渲染 HTML 方面的熟练程度，网络的大部分内容将从静态变为动态。目前，我们专注于 B2B 登陆页面内容（而不是应用程序 UI），因为在增加漏斗顶部的入站转化方面存在大量的商业机会。<p>我们今天走向 Kenobi 的旅程漫长而曲折。你可能从帖子标题中注意到，我们参加了 YC 的 2022 年冬季批次（我知道在 YC 的“狗年”里，4 年几乎是“古董”了）。Kenobi 是我们最初想法的重大转变，我们最初的想法是 Verdn，它通过 API 进行可追踪的环境捐赠，并被 YC 接受。从夏天开始，我们一直在尝试不同的想法……我们最初是为外展活动制作个性化的 UI 截图，但后来人们告诉我们他们希望对他们的实际网站进行转换[0]——所以我们建立了一个基于代理的工作流程来研究访客公司并“预渲染”对登陆网站的更改。最终，让人们将个性化 URL 纳入他们的冷启动外展活动中存在太多摩擦[1]。此外，人们一直要求我们为他们的入站流量做这件事，因此我们当前的迭代就诞生了。<p>现在使用 Kenobi，你可以选择一个你想要自定义的页面，并选择你想要动态化的 [文本] 元素。你可以为这些元素定义自定义提示指令，当有人访问你的页面时，我们的基于代理的工作流程会研究他们的公司，并尽快呈现更新后的内容，通常在几秒钟内。[2] 每次发生这种情况时，你也会在 Slack 中收到通知，这样你就知道谁在使用你的网站了。<p>我们一直在尝试一些功能，例如生成看起来很棒且与页面设计相符的自定义图像，并引入公司数据源，以便例如可以根据访客的行业和 ICP 资料呈现正确的案例研究。我们最需要的功能是取消匿名化流量，以便 Kenobi 的个性化可以自动发生，因为访客登陆你的页面——这项功能很快就会推出，因为目前你必须指定你来自哪里。<p>知道谁（很可能）在页面上并要求个性化体验，这让我们获得了多少商业价值，这让我们感到惊讶。我们已经看到，从我们知道访问我们网站的公司那里获得的回复率是我们通常的 3 倍。<p>这个领域已经有很多参与者，每个人似乎都有自己的角度。我们很想听听大家对个性化互联网未来的看法！<p>来自伦敦的问候！<p>附注 - Chris 还录制了一个视频，展示了当前的 Kenobi 端到端体验 <a href="https://www.loom.com/share/bc0a82a2f2fd40f695315bae80e8f5d8" rel="nofollow">https://www.loom.com/share/bc0a82a2f2fd40f695315bae80e8f5d8</a><p>[0] - 他们中的许多人尝试过 AI“微型网站”生成器，但发现仅仅为了达成交易而管理一个单独的网站（或多个网站）的维护是繁琐且低效的。<p>[1] - 尽管我们为预生成的网站更改提供了 CSV 导出和 Clay 集成选项，但让人们将 URL 融入他们的电子邮件序列（每个人都使用不同的工具）似乎几乎是无法逾越的，除非构建我们自己的序列软件。<p>[2] - 我们使用带有基础搜索的轻量级基础模型进行研究步骤，并通过另一次轻量级 LLM 传递和我们自己的 DSL 将这些转换为标记更改，该 DSL 针对速度进行了优化。
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Hey HN! We’re Rory, Chris, and Felix from Kenobi (<a href="https://kenobi.ai">https://kenobi.ai</a>). Kenobi lets you add AI-based content personalization to any website. As a site owner, you install our personalization widget with a script tag, just like you would for e.g. a chatbot integration. As a visitor, you interact with the widget (right now by providing a company name) and Kenobi changes the site content to suit you.<p>We’ve built a demo that anyone can try here: <a href="https://kenobi.ai/start">https://kenobi.ai/start</a><p>We believe that large parts of the web are about to go from being static to dynamic because of how adept LLMs are at transforming rendered HTML. And right now we’re focussing on B2B landing page content (as opposed to application UIs) because there is a lot of commercial opportunity for increasing top-of-funnel inbound conversions.<p>Our journey to Kenobi today is a long and snaking one. You may notice from the post title that we did YC’s Winter 2022 batch (I know that 4 years is practically ancient in YC-dog-years). Kenobi is a hard pivot from our original idea that we got accepted into YC with — a company called Verdn which did trackable environmental donations via an API. Since the summer, we’ve been hacking on different ideas… We started with personalized UI screenshots for outbound campaigns, but then people told us they wanted transformations to their actual site[0] — so we built an agentic workflow to research a visitor-company and “pre-render” changes to a landing site for them. Ultimately, there was too much friction in getting people to incorporate personalized URLs into their cold outbound campaigns[1]. Besides, people kept asking for us to do this for their inbound traffic, and so our current iteration was born.<p>Right now with Kenobi you pick a page that you’d like to make customizable, and choose [text] elements that you’d like to make dynamic. You can define custom prompting instructions for these elements, and when someone visits your page, our agentic workflow researches their company, and presents the updated content as quickly as possible, usually within a few seconds.[2] You also get a ping in Slack every time this happens so you know who is using your site.<p>We’ve been experimenting with features such as generating custom imagery that actually looks good and native to the page design, and pulling in company data sources so that e.g. the right case study can be presented based on a visitor’s industry and ICP profile. Our most requested feature is deanonymizing traffic so that Kenobi’s personalization can happen automatically as visitors land on your page — this is coming very soon, as right now you have to specify where you’re coming from.<p>It’s surprised us just how much business value we’ve gotten from knowing who (most probably) is on the page and asking for a personalized experience. We’ve seen response rates 3x of what we would normally from following people up from companies we know visited our site.<p>There are many players in this space already, and everyone seems to have their own angle. We are keen to hear thoughts on what people think the future of the personalized internet looks like!<p>Cheers from London!<p>P.S. - there's also a video that Chris recorded showing the end-to-end Kenobi experience right now <a href="https://www.loom.com/share/bc0a82a2f2fd40f695315bae80e8f5d8" rel="nofollow">https://www.loom.com/share/bc0a82a2f2fd40f695315bae80e8f5d8</a><p>[0] - Many of them had tried AI “microsite” generators but found the maintenance of managing a separate website(s) just for closing deals to be burdensome and inefficient.<p>[1] - Despite having a CSV export and Clay integration option for our pre-generated website changes, getting people to weave the URLs into their email sequences (everyone uses different tools) seemed almost insurmountable without building what would ostensibly be our own sequencing software.<p>[2] - We use light foundation models with grounded search for the research step, and translate these into markup changes via another light LLM pass and our own DSL which is optimized for speed.