我花了 1000 美元在 Google Ads 上，以下是我的经验教训
1 分•作者: smallbusiness•24 天前
我经营着一家小型服务型企业，在 Google 上投放了多个广告活动。虽然 1000 美元对于代理公司或数十亿美元的公司来说可能不算什么，但对我来说却是一笔巨款，因为我还在创业初期。
在投放广告活动期间，我还花时间与 Google 广告策略师一起审查我的广告活动。这听起来像是一个华丽的头衔，实际上更像是“销售人员”，他们的主要目标似乎是让用户花更多的钱。
以下是我学到的内容：
展示广告 - 展示广告的所有点击都是欺诈性/无效点击，似乎来自孩子们在应用上的点击。尽管我做了很多优化，但这些广告活动没有带来任何销售额。我确实告知了广告专家，但我感觉他们被训练成对此不予承认。
效果最大化 (Performance Max) 广告活动毫无用处 - 它们旨在让你花最多的钱，却带来最少的收益。该广告活动几乎没有带来任何销售额，而且大部分销售额是因为该广告活动最终花费了费用来争夺我的品牌名称的排名。效果最大化广告活动对我的关键词的出价是 30-50 倍，因此当我将这些关键词转移到搜索广告活动时，我只需支付几美分。
搜索广告活动 - 对于小型企业来说，除了针对我的品牌名称进行排名之外，运行搜索广告活动似乎太贵了。
广告专家被鼓励向你提供增加支出的建议。大多数建议包括 - 增加预算，提高每次点击费用。
专家们没有就如何减少广告活动中的无效点击提出任何建议。
当我报告销售业绩不佳时，没有收到任何回复。
我感觉这些策略师只是被训练成尽可能多地服务广告商，建议他们花“更多”钱让系统学习，但并不关注实际结果。
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I have a small business (service) and I ran multiple ad campaigns on Google. $1000 might not be a lot when compared to agencies or billion dollar companies but it is a very big amount for me since I am still in early stages.<p>During my campaigns I also spent time with Google Ad Strategists to go through my campaigns. It just seems like a fancy title for 'Sales people', and their main aim appears to be to make users spend more.<p>Here is what I learned -<p>Display Ads - All clicks from Display Ads were fraudulent/invalid and it appears it comes from Kids click on Apps. I generated 0 sales from these campaigns despite doing many optimizations. I did let the ad specialist know however I felt they are trained not to acknowledge this.<p>Performance Max campaigns are useless - They are designed to make you spend the most and give the least return. The campaign barely generated any sales and most of them were because the campaign ended up spending for ranking for my own brand name. Performance Max was bidding 30x-50x for my keywords so when I moved those keywords to a search campaign, I was paying only few cents.<p>Search Campaigns - For small business they just seem too expensive to run besides ranking for my own brand name.<p>Ad Specialists are encouraged to give you suggestions to spend more. Most of the suggestions included - Increasing the budget, increasing cost per click.<p>No suggestions by the specialists were made on how to reduce invalid clicks for the campaigns.<p>No replies were received when I reported poor sales performance.<p>I feel like the strategists are just trained to churn through as many advertisers as possible, advise them to spend "more" for the system to learn but not focus on actual results.