如何在产品尚未盈利时出售 MVP？
1 分•作者: urban-hacker•8 个月前
我是一名专注于初创企业的软件开发者，最近构建了一个技术上扎实、在价格和功能上都很有竞争力的 MVP。你可以把它想象成 Semrush 或 Snowflake 的更便宜、更精简的替代品——虽然不是完全一样，但大致属于“初创企业价格的企业级工具”这一类。
这款应用尚未公开发布，但随时可以上线。我不是想征求关于产品的反馈，也不是想推广它。我正在努力弄清楚的是，在产品发布或获得用户之前，这类产品的销售路径是什么。我在目标市场中没有现有的受众或强大的关系网。我也考虑过白标作为一种选择，但我不确定。
对于那些在没有收入的情况下就销售过 SAAS 产品的人来说：
- 你们是如何进行销售或推广的？
- 你们是预售、冷邮件、建立合作关系，还是完全采用了其他方式？
- 你们会考虑在 Flippa 或类似平台上架吗？
- 你们是如何确定销售价格的——是基于预计增长，还是基于假设的经常性用户（例如，10 个用户使用基础套餐 12 个月）？
很乐意听到任何处理过类似情况的人的经验。谢谢！
查看原文
I'm a startup-focused software developer, and I recently built an MVP that’s technically solid and well-positioned on price and functionality. Think of it as a cheaper, streamlined alternative to something like Semrush or Snowflake - not literally that, but in that general “enterprise tool at startup pricing” lane.<p>The app hasn't been publicly launched, but it could be at any time. I’m not looking for feedback on the product or trying to promote it. What I’m trying to figure out is the sales path for something like this before launch or traction. I don’t have an existing audience or strong network in the target market. I also thought of white labeling as an option, but I'm not sure.<p>For those of you who’ve sold a SAAS product pre-revenue:<p>- How did you approach sales or outreach?
- Did you pre-sell, cold email, build partnerships, or something else entirely?
- Would you consider listing on Flippa or similar platforms?
- How did you determine a sales price - based on projected growth or hypothetical recurring users (say, 10 users on a basic plan for 12 months)?<p>Would appreciate hearing from anyone who has dealt with a similar situation. Thanks!