我发布了一个 Mac 工具软件;现在 App Store 上出现了 5 个克隆版本,用的都是我的故事。
3 分•作者: tTarnMhrkm•9 个月前
我是一名独立开发者,想分享最近的经历,以此作为对 App Store 和独立开发者现状的案例研究。
几个月前,我开发了一个简单的 macOS 实用工具,用于解决我个人的一个困扰:在 Mac 菜单栏中验证 USB-C 数据线和设备的实际速度。它名为 USB Connection Information,支持 macOS 13 及以上版本。发布之前,Mac App Store 上还没有同类应用。这款应用出乎意料地成功了,进入了付费实用工具类的前 100 名,并获得了大量的自然新闻报道。
在过去的两个星期里,App Store 上至少出现了五个几乎完全相同的应用。令人担忧的是,其中一些克隆应用复制了我的 App Store 描述,包括我关于为什么开发这款应用的个人故事。
GitHub 上也出现了一些开源克隆,我认为这是积极的社区贡献。我担心的是 App Store 上那些进行抄袭的商业克隆。
这引发了一些问题,我很想听听 HN(Hacker News)的看法:
我一直在 Reddit 上公开我的成功。LLM(大型语言模型)在多大程度上降低了进入门槛,使得其他人可以利用经过验证的想法和营销文案,并在几天内生成一个功能性克隆?
似乎带有抄袭描述和应用元素的衍生应用正在未经任何问题地被批准。这是否预示着 App 审核的转变?
我的应用的价值在于它的简单性。在一个成功的简单想法可以如此迅速地被复制的环境中,护城河是什么?是品牌、创新速度、营销,还是其他什么?
很想听听大家的看法。
查看原文
I'm a solo dev, and I wanted to share a recent experience as a case study on the current state of the App Store and indie development.<p>A few months ago, I built a simple macOS utility to solve a personal frustration: verifying the actual speed of USB-C cables and devices in the Mac menu bar. It is call USB Connection Information and it supports macOS 13 and up. Before launch, there were no other apps in this specific niche on the Mac App Store. The app became unexpectedly successful, hitting the top 100 paid utilities and getting a good amount of organic press.<p>In the last two weeks, at least five near-identical apps have appeared on the App Store. The concerning part is that some of these clones have copied my App Store description, including my personal origin story about why I built the app.<p>A few open-source clones have also appeared on GitHub, which I see as a positive community contribution. My concern is with the commercial clones on the App Store that are engaging in plagiarism.<p>This raises a few questions I'd be interested to hear HN's thoughts on:<p>I've been transparent about my success on Reddit. How much are LLMs lowering the barrier to entry, allowing others to take a validated idea and marketing copy and generate a functional clone in a matter of days?<p>It seems that derivative apps with plagiarized descriptions and app elements are being approved without issue. Does this signal a shift in App curation?<p>My app's value is its simplicity. In an environment where simple, successful ideas can be replicated this quickly, what is the moat? Is it brand, speed of innovation, marketing, or something else?<p>Curious to hear your perspectives.