我的第一个 500 美元月经常性收入（MRR）——我的想法和经验
2 分•作者: adrianobbe•9 个月前
我会尽可能直截了当，不废话。<p>这是我开发的第六个项目，也是第一个有意义收入的项目。虽然你可以认为500欧元月经常性收入（MRR）的收入很少，但对我来说，这是一个巨大的进步。我不是来炫耀这有多少，只是想分享一下我是如何走到这一步的，以及我学到了什么。我知道我还有很多要学的东西。<p>1. FitMe - 30个用户，0美元，失败（开发了6个月，发布后，0用户反馈，我对此感到非常疲惫和厌倦，技术上极具挑战性。我构建了一些“酷”的东西，而不是我真正想要的东西）
2. Pickpocket Alert - 0美元，失败。32,000个用户。（不知道如何变现。）
3. Nationality Guesser - 9欧元MRR，失败。22,000个用户。（定价太糟糕，感觉这个应用有点种族歧视，所以我停止了。）
4. Ultra Mega Chad (AI Aggregator) - 0美元，失败。50个用户。说实话，我只是想学习LLM API/提示词是如何工作的，我认为这有潜力，并且已经看到竞争对手崛起。
5. Feasty AI - 0美元，失败，0个用户。我很快意识到：我到底在干什么？我到底在构建什么。谁需要这个？没人。我需要停止构建我认为很酷的东西，只构建人们需要的东西。
6. AEO Checker - 3,000个用户 - 500欧元MRR，成功？当前项目AEO Checker<p>1. 寻找创意
去Google Trends/Tiktok趋势看看，什么在增长，什么被讨论，竞争对手多不多？谷歌上的关键词竞争程度低吗？好的，那就去做吧。<p>2. 尽快发布，只构建一个功能。
你只需要一个功能。有人为此付费吗？是 -> 继续。否 -> 换下一个创意。在一两周内构建一些东西，看看是否有人购买。<p>3. 为MRR而构建，而不是为用户而构建
不要追逐更多用户，追逐更多付费用户。我的Pickpocket Alert应用有32,000个用户，但我没有赚到钱。Nationality Guesser有22,000个用户，但只有3个付费用户。不要浪费时间追逐用户数量的增长。甚至不要跟踪它。只跟踪付费用户。AEO Checker的用户少得多，但它的收入是其他我构建的任何项目的500倍。<p>4. 定价
提高你的价格。就这样做。我开始时每周3欧元或每月9欧元，并获得了一些订阅者。然后我提高了价格9-25-55，有两个人购买了55欧元，这相当于6个人获得了我之前最高的9欧元。有钱的用户无论如何都会购买你的最高档产品，所以就提高价格吧。我甚至在考虑提高价格，我的竞争对手已经在这么做了。<p>5. 免费试用
一开始就移除它们。需要你产品的人无论如何都会购买。不需要的人只会使用免费试用，然后不会转化。除非你的产品好到即使是不打算付费的用户最终也会付费，否则就不要这样做。如果你正在构建SaaS，我认为这不值得。<p>6. 引导/转化
设置某种流程或引导，用户需要在你的网站上承诺一些东西，然后在最后给他们提供他们想要的东西，放在付费墙后面。<p>7. SEO
这太难了，有这么多专家，而且竞争对手无论如何都会购买广告。在我看来，最重要的即时SEO提升是你的域名。停止使用愚蠢的域名，直接用你的域名/项目来命名它所做的事情或用户搜索的内容。（例如，对我来说，我知道用户会搜索AEO Check，因此我的域名是aeochecker.ai）<p>8. X
Twitter/X非常强大，用你自己的账号开始在那里发布关于公开构建的内容，每天发布2-3个帖子，你就能从中获得推荐。<p>9. Reddit
使用Reddit进行推广，但要聪明，不要直接贴出你的产品，你会立即被封禁，而且毫无意义。找到非常细分和非常小的子版块。这就是我在一个有1000个成员的子版块中获得18,000次浏览量帖子的方式。<p>其他我需要学习更多的主题：广告、UGC、定价（需要改进）、X上的垃圾信息。你们对这些有什么看法，我很乐意听到更多成功人士的意见。也许我发现的实际上并不是好的建议，我只是运气好，我不知道。
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I will keep this as straight to the point and no BS as possible.<p>This is the 6th Project I build, the first one to have meaningful revenue, however you could consider 500€MRR as little revenue, but for me it's great progress. I'm not here to say that this is a lot, just here to share my thoughts on how I got here and what I learned. I know I still have a lot to learn.<p>1st: FitMe - 30 Users, 0$, Failure (Built for 6 months, launched, 0 user feedback, was so tired and sick of it, extremely technically challenge. I built something that was "cool" not that I wanted)
2nd: Pickpocket Alert - 0$, Failure. 32,000 users. (Didn't know how to monetize.)
3rd: Nationality Guesser - 9€MRR, Failure. 22,000 users. (terrible pricing, feel kind of guilty the app is a bit racist so I stopped.)
4th: Ultra Mega Chad (AI Aggregator) - 0$, Failure. 50 users. To be fair I just wanted to learn how LLM api's/prompting work, i think this has potential and have seen competitors rise.
5h: Feasty AI - 0$, Failure 0 users. I realised quickly: What the FK am i doing? What the FK am I building. Who even asked for this? Nobody. I need to stop building things I find cool and ONLY build shit people NEED.
6th: AEO Checker - 3,000 Users - 500MRR€, Success? Current project AEO Checker<p>1. Finding Ideas
Go on Google Trends/Tiktok trends, what's growing, what's being talked about, are there some but not too many competitors? Are the keywords on Google low competition? Ok go for it.<p>2. Launch ASAP, just build 1 feature.
That's all you need, 1 feature. Are people paying for it? Yes -> continue. No -> Go next idea. Build something in 1-2 weeks and see if someone buys.<p>3. Build for MRR not for users
Do not chase more users, chase more PAID users. I got 32k users in my Pickpocket Alert app, yet I made 0 money. Nationality Guesser got 22,000 users yet only 3 paid. Don't waste your time chasing the increased users. Don't even track it. Only track paid users. AEO Checker has way less yet it pays 500x more than any other project I've built.<p>4. Pricing
Raise your prices. Just do it. I started with 3€ a week or 9€ a month and got a few subscribers. Then I raised prices 9-25-55 and got two people who bought 55€ which equates to 6 people getting my previous highest 9€. The rich users will buy your highest tier ANYWAYS, so just price it higher. I'm even thinking of pricing even higher, my competitors already are..<p>5. Free Trials
Remove them at first. People who need your product will buy it anyways. People who don't need it will just use the free trial and not convert anyways. Unless your product is so insanely good that even users who wouldn't pay end up paying, don't do it. If you're building a saas its not worth imo.<p>6. Onboarding/Conversions
Have some sort of flow or onboarding where users need to commit to something your site offers, then at the end give them what they want behind a paywall.<p>7. SEO
It's so hard, there are so many experts and competitors will buy ads anyways. The most important instant SEO boost IMO is your domain name. Stop using stupid domain names, just straight up name your domain/project what it does or what users search. (i.e. for me, I know users will search AEO Check hence my domain aeochecker.ai )<p>8. X
Twitter/X is so powerful, start posting on there with your own account about build in public, random 2-3 posts a day and you get referrals from there.<p>9. Reddit
Use reddit to promote but do it smart, DO NOT plaster your product you'll get instantly banned and its pointless. Find super niche and super small sub-reddits. That's how I got a 18k views post in a subreddit with 1k members.<p>Other topics I need to learn more about: Ads, UGC, Pricing (need to improve), X shitposting. What do you guys think of these, I'd love to hear more from more successful people. Perhaps what I found isn't actually good advice and I just got lucky, idk.