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我的理论：广告很像资本主义本身。广告和资本主义都很混乱，并且存在一些外部性损害，但它们比其他替代方案更好。在“广告主导”的客户发现模式中，企业通过广告来告知市场它们的存在并提供服务。它们通过支付各种媒介的广告空间来实现这一点。这包括从商店招牌到 Craigslist 广告，再到电视和复杂的数字广告。大多数现代广告都是一场拍卖，企业竞相向算法认为最有可能感兴趣的客户传递它们的信息。这种功能——将可能对产品感兴趣的用户与提供产品的企业进行匹配——目前已经大规模扩展。想要禁止广告的人通常会提出一种替代方案，即为每个类别提供经过审查的产品和服务目录。他们认为，这应该与口碑一起，成为理想的产品发现方法。然而，这立即遇到了历史上共产主义所面临的相同问题。谁来实际控制这些目录，这将成为社会巨大的权力来源？我认为，有效地集中化是不可能的，而想法和产品传播最有可能、最有效的方法与现代营销和广告非常接近。

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My Theory: Advertising is a lot like capitalism itself.Both ads and capitalism are messy and have some externalized harms, but are better than the alternatives.In the "advertising led" model of customer discovery, businesses advertise to essentially tell the market that they exist and provide a service. They do so by paying for advertising space across various mediums. This includes everything from their store signage to Craigslist ads, to TV and sophisticated digital advertising.Most modern advertising is an auction where businesses compete to serve their message to customers the algorithms think are most likely to be interested.This function - of matching users that might be interested in products to businesses providing products - is at this point hugely scaled.People who want to ban ads will usually give the alternative of a reviewed directory of products and services for each category. That, they say, would be the ideal method of product discovery, along with word of mouth.However, that runs immediately into the same problem that communism has historically. Who actually controls these directories, which would be a huge source of power for society? I posit that that it is impossible to centralize this effectively, and that the most likely most effective method for idea and product dispersal is something close to modern marketing and advertising.

我的理论是：广告很像资本主义本身。