在归因失效且 AI 正在改变规则的情况下，如何优先考虑市场营销？
2 分•作者: ivanmarketingua•5 个月前
我目前在大型SaaS环境中，正为市场营销的优先级排序而苦恼。我们需要协调10多个渠道和20多个活跃项目，这使得我们很难专注于关键指标。<p>长期以来，我们一直使用ICE（影响、信心、易用性）评分框架。然而，由于归因数据变得越来越不可靠，以及人工智能不断改变战略格局，ICE显得过于被动和简单。<p>我们正在寻找一个更准确，甚至可能更主动的模型来评估和优先排序我们的营销活动。您正在使用什么框架或系统来解决这个问题？
查看原文
I'm struggling with marketing prioritization in a large SaaS environment. We have to orchestrate 10+ channels and 20+ active projects, making it incredibly difficult to stay focused on the metrics that matter.<p>For a long time, we've used the ICE (Impact, Confidence, Ease) scoring framework. However, with attribution data becoming less reliable and AI constantly shifting the strategic landscape, ICE feels too reactive and simplistic.<p>We're looking for a more accurate, perhaps even proactive, model for scoring and prioritizing our marketing initiatives. What frameworks or systems are you using to tackle this?