HN 用户提问：产品人适用的 Substack 平台？
1 分•作者: jbarks73•7 个月前
大家好，
我是 Roundups.ai 的联合创始人。
想先了解一下大家对“产品版 Substack”的看法。我们最初是作为一个内容平台推出的，旨在帮助博主们在 AI 时代保持竞争力，提供高价值内容并实现轻松变现。但由于谷歌正在削弱 SEO 的影响力，除非你已经拥有一个现成的博客和受众，否则想从 Roundups 中获得价值将面临巨大的挑战。
-- 它现在能做什么？它能做什么？---
AI 分析产品并生成影响购买决策的指南。当受众获得见解并进行购买时，创作者即可获得收入。
因此，我们的想法是，如果创作者们正在拥抱 Substack 和 Behiiv 这样的平台，在那里他们可以拥有自己的订阅者，并摆脱对 SEO 的依赖来实现增长和互动，那么“产品领域 Substack”就存在市场机会。
---为什么？---
Mailchimp 和 Kit 这样的平台主要用于营销漏斗，而 Substack 和 Beehiiv 则用于将“散文”（希望通过写作变现的人）货币化。Roundups 将专注于产品见解和精选推荐。虽然现在你可以将 Roundup 复制粘贴到这些平台进行分发，但这些平台没有内容 API。Roundups 可以直接促进电子邮件分发。
它不会像其他电子邮件平台那样拥有所有花哨的功能，但它不需要。它将服务于“品味制造者”而不是作家。以下是一些示例用例：
1. B2B 软件影响者 -> “你现在需要的三个 CRM 工具！” -> 广播到电子邮件列表。
2. Instagram 上的美食影响者 -> “我最喜欢的 5 款 2025 年夏季烧烤工具” -> 广播到电子邮件列表
3. YouTube 玩具评论员 -> “圣诞节最好的 5 款毛绒玩具” -> 广播到电子邮件列表
显然，凭借我们现有的产品和市场集成，很容易促进来自品牌的“赞助 Roundup”，为创作者开辟了除我们已有的联盟集成之外的额外变现方式。
很想听听社区对这个方向的看法。先谢谢大家。
查看原文
Hey everyone,<p>I'm a co-founder of Roundups.ai<p>Just wanted to gauge the temperature for a "Substack for Products." We initially launched as a content play for bloggers trying to stay relevant in the age of AI with high value content and easy monetization, but with Google killing SEO, unless you have an existing blog and audience, you would have a mountain to climb to realize value from Roundups.<p>-- What does it do now? What could it do? ---<p>AI analyzes products and generates guides that influence buying decisions. Creators generate revenue when an audience gains insight and makes purchases.<p>So, our thinking is that if creators are embracing platforms like Substack and Behiiv where they can own their subscribers and remove SEO as a dependency for growth and engagement, there is market opportunity for a Substack for Product People.<p>---Why?---<p>Platforms like Mailchimp and Kit are for marketing funnels, and Substack and Beehiiv are for monetizing "prose" (people who want to monetize writing). Roundups would just hyper focus on product insights and curated recommendations. While you can copy and paste a Roundup into those platforms for distribution right now, those platforms have no content API's. Roundups could facilitate email distribution directly.<p>It wouldn't have all of the bells and whistles that those other email platforms have, but it doesn't need to. It would serve "Tastemakers" rather than writers. Here are some example use-case scenarios:<p>1. B2B software influencer -> "Three CRM tools you need right now!" -> broadcast to an email list.
2. Food influencer on instagram -> "My Top 5 Fav BBQ tools for summer 2025" -> broadcast to an email list
3 YouTuber toy reviewer -> "The 5 best plush toys for Christmas" -> broadcast to an email list<p>Obviously, with our existing product and marketplace integrations, it would be easy to facilitate "Sponsored Roundups" from brands, opening up additional monetization for creators beyond affiliate integrations we already have.<p>Curious to hear thoughts from the community on direction. Thx in advance.