冷启动失败,并非因为文案写得烂。
1 分•作者: lindseypham•5 个月前
发了 3 封邮件和 2 次回复后,大多数人会认为这是一次失败的尝试。但冷启动(邮件、LinkedIn,甚至是私信)是一场关于数量和精细化的博弈。<p>这关乎心理学。
好的冷启动不仅仅是修改措辞——而是要理解你的受众所处的状态,以及你的信息在那个时刻会产生怎样的影响。真正的洞察往往出现在第五轮左右,而不是第二轮。大多数人在出现任何有趣的事情之前就放弃了。
第一轮:你在猜测。
第三轮:你在调整。
第五轮及以后:你开始了解人们真正的想法。
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After 3 emails and 2 replies, most people call it a failed experiment. But cold outreach (email, LinkedIn, even DMs) is a volume and refinement game.<p>It’s about psychology.
Good outreach is not just tweaking words — it’s understanding what state your audience is in and how your message lands at that moment. The real insight often comes around round 5, not round 2. Most people stop before anything interesting happens.
Round 1: you're guessing.
Round 3: you're adjusting.
Round 5+: you're learning how people actually think.