谷歌收回了一切
1 分•作者: scorpiock•5 个月前
今天我不得不解散了我们内容团队的最后成员。这很痛心。<p>我于 2015 年创办了 Geekflare，谷歌认可了我们的工作，并开始给予排名。我不会过多抱怨，因为谷歌在没有太多 SEO 工作的情况下就对我们进行了排名。这完全是基于内容质量，但在 2023 年，一切都变了。<p>回顾过去：在 HCU 之前，我们每月大约有 600 万的页面浏览量，我们有 33 名全职员工和大约 20 名自由职业者。我们有一个很棒、快乐的团队。我们的文章表现良好，有一天谷歌推出了算法更新，一切都开始颠倒过来。<p>起初，我们认为这只是一般的排名调整，但谷歌却有完全不同的计划。我们听取了他们的指导方针，花费了几个月的时间来改进内容，并聘请了行业领导者来给我们一些建议，但一切都没有奏效。很快，很明显，谷歌 HCU 并不是一个典型的搜索改进算法，而是一个旨在保持谷歌财务健康的计划。<p>不管是什么，它都对我们产生了严重的影响。我们别无选择，只能开始裁员。我曾很乐观，计划分阶段进行，想着如果我们看到一些复苏，就会停止，但幕后操纵者并没有表现出任何仁慈。<p>今天，我们的内容团队只剩下 2 个人，并且完全失去了对谷歌的信任。<p>我希望谷歌能够保持透明，而不是暗示“只需改进你的内容”。这将为我们节省金钱和心痛。<p>未来：我们将专注于构建对谷歌依赖较少的产品。<p>就这样。
Chandan
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Today I had to let go of the last of our content team. It hurts.<p>I started Geekflare in 2015, and Google recognized our work and started ranking. I won’t rant much, as Google ranked us without doing much SEO work. It was entirely based on quality, but in 2023, everything changed.<p>Flash back: pre-HUC, we were getting ~6 million pageviews monthly, we were 33 full-time and ~20 freelancers. We had a great, happy team. Our articles were performing well, and one day Google rolled out the algo updates, and everything started going upside down.<p>At first, we thought it was a general ranking correction, but Google had a different plan altogether. We listened to their guidelines, spent many months improving stuff, and hired industry leaders to give us some ideas, but nothing worked. Soon, it became obvious that Google HCU was not a typical search improvement algo but a plan to keep Google healthy financially.<p>Whatever it was, it impacted us in a hard way. We had no other options than to start downsizing. I was optimistic and planned to do it in phases, thinking if we see some recovery, we will stop it, but the ringmaster didn’t show any mercy.<p>Today, we are left out with just 2 people in the content team and have completely lost trust in Google.<p>I wish Google had been transparent, instead of implying 'just improve your content.' It would have saved us money and heartbreak.<p>Future: We are going to focus on building products where reliance on Google is less.<p>That’s the end.
Chandan