别再开发没人要的产品了:行之有效的验证方法
4 分•作者: Taikhoom10•5 个月前
嘿,Hacker News 社区,
最近我在旧金山参与了几家初创公司的项目。我注意到,由于我的目标用户是早期创业者,我与很多创始人交流时发现,他们都非常专注于“构建”这件事。
他们通常会想出一个自认为很棒的主意,然后就一直想着它,迫不及待地想要构建出来。他们可能会花几个月的时间,埋头苦干,一门心思地构建。虽然构建非常重要,而且对自己的想法充满热情也很好,但我逐渐意识到,他们往往并没有真正地验证任何东西。
所以在经过大量的测试和验证,当然也阅读了《妈妈测试》之后,我认为我知道了最佳的验证方法。
在构建任何东西之前,先明确定义你要构建的内容,快速搭建一个着陆页,然后让人们付费。展示演示,并真正将着陆页展示给潜在用户。如果人们甚至在产品构建之前就愿意付费,这对你来说是一个很好的信号,表明你可以继续构建,对投资者来说也是如此。
所以,我只是想把这些分享出来,如果大家有什么想说的,请告诉我。
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Hey HN,
Recently I have been working on a couple startups in SF. And I have noticed talking to a lot of founders, since my target users are early stage founders, that they are hyper focused on building.
Often they come up with a idea they think is great and can't stop thinking about it and just shoot out to build it. Often they might go months on long just straight building. And while building is extremely important, and being so passionate about is great. I have come to realize they often end up not really validating anything.
So after a lot of testing and validation, and reading the "Mom test" of course, I think I know the best way to validate.
Before you build anything, have a clear way to define what you are building, whip up a quick landing page and get people to pay. Show them demos, and really get the landing page in front of them. If people will pay before even building something, that is a great sign for you to go ahead and build as well a to investors.
So yeah, I just wanted to put that out there, if anyone has anything to say let me know.