如何规避多账户投放中的关联风险?

1作者: yt13146 个月前
对于同时运营多个 Google Ads 账户的人来说,很可能都经历过“连坐”的场景——主账户因意外违反政策被封,备用账户突然流量骤降;新账户刚有起色,却收到“与已停用的账户相关联”的警告,申诉无门,只能从头再来。去年,我们团队有 6 个 Google Ads 账户,其中 4 个在 3 个月内被封。重新养账户就耽误了我们半年时间。在切换到 Submatrix 云手机后,8 个账户稳定运行了 10 个月,没有收到过任何关联警告。以下是 3 个避免踩坑的实用技巧: 1. IP 必须“像真人居家上网”——数据中心 IP 只能害你 最初,为了节省成本,6 个账户都使用了数据中心 IP。结果,新账户的 CTR(点击率)在通过审核后直接被压制到 1% 以下。后来我们才知道,Google Ads 系统对数据中心 IP 有“黑名单”,默认将其标记为“批量营销账户”。 Submatrix 的全球住宅 IP 池简直是救星:美国站点使用洛杉矶的家庭 WiFi,德国站点绑定柏林的住宅网络,每个账户的 IP 都是独立的真实住宅线路。最明显的变化是: 上个月,美国站点跑黑五促销,单个账户的日消耗额达到 5000 美元。因为 IP 足够“真实”,系统甚至还提供了额外的流量扶持,ROI(投资回报率)比使用数据中心 IP 时高出 30%。 2. 设备指纹必须“独一无二”——别让 Google 看到“双胞胎” 这是最容易踩的坑。很多人以为换 IP 就够了,但 Google 会用浏览器指纹、设备参数等“隐形特征”来锁定关联账户。之前,我们用同一台电脑的不同浏览器登录 3 个账户,系统直接将这 3 个账户的“设备匹配度”标记为 98%。 Submatrix 的“硬件级隔离”解决了这个问题:每个云手机对应一个账户,都有独一无二的设备指纹——从 CPU 型号、显卡参数到浏览器字体渲染,甚至鼠标移动的加速度都不同。被 Google 检测到时,会被判断为“8 个完全不同的设备”在操作。 现在我们同时运行 8 个账户:调整美国站点的广告组,测试英国站点的素材。即使操作时间有重叠,也从未收到过“异常操作模式”的警告。有一次,我们故意让两个账户推广同一款产品(不同着陆页)。流量和转化完全独立,Google 的关联检测系统也“找不到任何线索”。 3. 操作必须“像真人试错”——别让系统觉得你在“刷单” Google 讨厌“机械化投放”——比如 8 个账户同时添加关键词或修改预算,很容易被判定为“脚本批量操作”。Submatrix 的“模拟操作”功能帮我们规避了这个风险: * 为每个账户设置不同的“活跃时段”:美国账户主要在当地时间 9-18 点调整,欧洲账户则集中在 14-22 点。系统记录这种规律,减少了可疑判断; * 批量上传素材时,系统会自动添加“真人试错”痕迹——有的账户上传时故意轮播图片,有的账户在上传前重命名文件,避免被识别为“统一模板生成的内容”。 上个月,优化德国站点的否定关键词时,8 个账户分别在 2 小时内添加了 50 个词。因为操作痕迹足够“随机”,Google 不仅没有给出警告,还提高了其中两个账户的质量得分。 解决关键词: (评论区:你因为关联问题损失了多少?让我知道我不是一个人在踩雷)
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Anyone running multiple Google Ads accounts has likely witnessed the &quot;collective punishment&quot; scenario—when the main account gets suspended for accidental policy violations, the backup account suddenly loses traffic; a new account just gains momentum, only to receive a &quot;associated with disabled account&quot; warning, with no appeal possible but to start over. Last year, our team had 6 Google Ads accounts, 4 of which were banned within 3 months. Just re-growing the accounts delayed us for half a year. After switching to Submatrix Cloud Phone, 8 accounts have run stably for 10 months without a single association warning. Here are 3 practical tips to avoid pitfalls: 1. IPs Must &quot;Look Like Real People Online at Home&quot;—Data Center IPs Will Only Hurt You Initially, to save costs, all 6 accounts used data center IPs. As a result, the new account’s CTR (Click-Through Rate) was suppressed below 1% right after approval. Later, we learned that Google Ads’ system has a &quot;blacklist&quot; for data center IPs, defaulting to labeling them as &quot;bulk marketing accounts&quot; Submatrix’s global residential IP pool was a lifesaver: the US site uses home WiFi in Los Angeles, the German site is tied to a residential network in Berlin, and each account’s IP is an independent real residential line. The most obvious changes:<p>Last month, the US site ran Black Friday promotions, with a single account’s daily spend hitting $5,000. Because the IP was &quot;authentic enough,&quot; the system even provided additional traffic support, with ROI (Return on Investment) 30% higher than when using data center IPs. 2. Device Fingerprints Must &quot;Be Unique&quot;—Don’t Let Google See &quot;Twins&quot; This is the easiest pitfall. Many think changing IPs is enough, but Google uses &quot;invisible features&quot; like browser fingerprints and device parameters to lock associated accounts. Previously, we logged into 3 accounts using different browsers on the same computer, and the system directly marked the &quot;device matching rate&quot; of these 3 accounts as 98%. Submatrix’s &quot;hardware-level isolation&quot; solved this: each cloud phone corresponding to an account has a unique device fingerprint—from CPU model, graphics card parameters to browser font rendering, even the acceleration of mouse movement is different. When detected by Google, it will be judged as &quot;8 completely different devices&quot; operating. Now we run 8 accounts simultaneously: adjusting ad groups on the US site and testing materials on the UK site. Even with overlapping operation times, we’ve never received a &quot;abnormal operation pattern&quot; warning. Once, we deliberately had two accounts promote the same product (with different landing pages). The traffic and conversions were completely independent, and Google’s association detection system couldn’t &quot;find any clues.&quot; 3. Operations Must &quot;Resemble Real Human Trial and Error&quot;—Don’t Let the System Think You’re &quot;Botting&quot; Google hates &quot;mechanical 投放 (campaigns)&quot;—for example, 8 accounts adding keywords or changing budgets at the same time is easily judged as &quot;scripted bulk operations.&quot; Submatrix’s &quot;simulated operation&quot; feature helped us avoid this risk: Set different &quot;active periods&quot; for each account: the US account is mainly adjusted from 9-18 local time, while European accounts are concentrated from 14-22. The system records this pattern, reducing suspicious judgments; When uploading materials in batches, the system automatically adds &quot;human trial and error&quot; traces—some accounts deliberately rotate images when uploading, others rename files before uploading, avoiding recognition as &quot;uniform template-generated content.&quot; Last month, when optimizing negative keywords for the German site, 8 accounts each added 50 words within 2 hours. Because the operation traces were &quot;random enough,&quot; Google not only gave no warnings but also increased the quality score for two of the accounts. Solving Keywords:<p>(Comment below: How much have you lost due to association issues? Let me know I’m not alone in stepping on this mine)