Ember 冷萃杯营销与设计策略
1 分•作者: NarcisMirandes•6 个月前
Ember 最近推出了一款 Cold Tumbler，这是一款售价 150 美元的智能杯，可以使饮料保持数小时的冰凉。我喜欢这个概念，但对它塑料感的外观和手感感到惊讶。
在这个价格下，我期望看到更优质的材料：陶瓷、不锈钢，甚至是玻璃。但深入了解后，我意识到 Ember 的材料选择有其技术原因——尤其是在无线充电、信号干扰、保温和安全方面。
例如：
- 金属会阻碍感应充电和蓝牙
- 玻璃用于便携式使用存在风险
- 不锈钢导冷（对嘴唇不好），增加了重量
- 塑料（尤其是 Tritan）更安全、更轻便且不导电
Ember 实际上在其他产品（如 Mug²）中使用了陶瓷涂层，因此这里手感的下降是显而易见的。尽管如此，他们似乎还是优化了功能，而不是手感。
奇怪的是，在这个类别中，在高端产品方面几乎没有竞争。大多数智能饮具都走的是廉价和花哨的路线。Ember 几乎是唯一一家将技术与美学相结合的公司——但即使是他们，在这里也没有完全使用优质材料。
查看产品：www.ember.com
好奇其他人怎么想：是否还有空间容纳一款真正高端、以材料为先的智能杯？或者，这是结合技术、保温和便携性的必要权衡？
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Ember recently launched a Cold Tumbler—a $150 smart cup that keeps drinks cold for hours. I like the concept but am surprised by its plasticky look and feel.<p>At this price, I expected premium materials: ceramic, stainless steel, or even glass. But after looking deeper, I realized there are technical reasons for Ember’s material choice—especially around wireless charging, signal interference, insulation, and safety.<p>For example:
- Metal can block inductive charging and Bluetooth
- Glass is risky for portable use
- Stainless steel conducts cold (bad for lips), adds weight
- Plastic (especially Tritan) is safer, lighter, and non-conductive<p>Ember actually does use ceramic coating in other products (like their Mug²), so the downgrade in feel here is noticeable. Still, it seems they optimized for function, not feel.<p>Strangely, there’s almost no competition at the premium level in this category. Most smart drinkware goes cheap and gimmicky. Ember is nearly alone in combining tech + aesthetics—yet even they didn’t go all the way with materials here.<p>To see the product: www.ember.com<p>Curious what others think: Is there room for a truly premium, materials-first smart cup? Or is this the necessary tradeoff when combining tech, insulation, and portability?