一封邮件教会我的沟通技巧，比我花几个月时间积累的经验还要多。
2 分•作者: lebonnnn•7 个月前
我是弗朗西斯科，正如你可能在这里读到的，我正在开发一个名为 interviuu 的求职申请工具。今天早上，像往常一样，我在查看邮件。自从最近发布以来，我的收件箱里充斥着用户反馈和提供服务的人，但有一条消息真的触动了我。
“方法很有趣，没时间，不知道幕后是什么，直接付费，祝你好运。”
邮件内容非常简单，只有几行字，但价值巨大。这让我意识到，如果我的初创公司没有免费试用（或免费增值计划），我就必须在着陆页或任何教育内容中更好地传达产品的真正价值。
我并不是说这是一个突破性的发现，或者说这并不明显，但在你发布产品时，某些互动会让你更加关注这些显而易见的事情。
所以，对我来说，清晰、现实地展示你的产品实际功能可以解决三个主要问题：
* 对你的产品功能的潜在误解和错误的期望
* 对产品能力及其运作方式的疑虑
* 对于某些用户来说，他们可能不是理想的早期使用者，但确实存在，即产品是否真的存在于着陆页和品牌背后
我觉得我忘记的一件事是，我们是创始人，我们已经为此工作了几个月，几乎每天都在思考它。我们知道当 A 发生时，B 会触发，所有用户在前端看到的每个操作背后的优化等等。但是用户呢？大多数时候（尤其是在早期初创公司），他们只有他们的痛点和你的着陆页可以依靠。
这就是所有周边活动发挥作用的地方。如果 interviuu 不是由弗朗西斯科（也就是我，一个不知名的创始人）推出，而是由一些知名的企业家或影响者推出，那么一部分访问该页面的人就不会质疑产品的功能。他们会自动将对那个人的感觉转移到产品上（这是一个令人难以置信的沟通和品牌战略，由出色的初创公司创始人领导，尤其是在 X 上）。
如果世界上最好的招聘人员开发了这个产品，他们会传达不同的价值等等。
早期初创公司的反馈循环不仅仅是关于产品。今天早上这封简单的邮件就是一个完美的例子，说明与用户的反馈循环不仅仅是关于改进作为数字产品的产品，而是关于改进你产品的各个方面（和品牌）。
我将如何尝试解决所有这些问题？我肯定会在着陆页上添加一个真实的演示视频（Loom 风格的），并开始制作教育内容（我仍在努力弄清楚如何做）。
还有其他人经历过这种情况吗？
查看原文
I'm Francesco, as you might have read here I'm building a job application tool called interviuu, and this morning, like every morning, I was checking emails. After recent launch day my inbox looks like a mix of user feedback and people offering their services, but there was also this one message that really hit me.<p>"Interesting approach no free time don’t know what’s behind the curtain just pay the money good luck"<p>Super simple email, just a few lines, but the value was huge. Made me realize that if my startup doesn't have a free trial (or freemium plan) I have to communicate the real value of the product way better on the landing page or in any educational content.<p>I'm not saying this is some groundbreaking discovery or that it wasn't obvious, but there are certain interactions when you launch that make you pay attention to these obvious things a lot more.<p>So, for me, a clear, realistic view of what your product actually does can solve three major issues:
- Potential misunderstandings and wrong expectations about what your product does
- Doubts about product capabilities and how it actually works
- For some users, that maybe aren't ideal early adopters but definitely exist, whether the product even exists behind the landing page and the brand<p>I feel like something I forget is that we're the founders and we've worked on this for months thinking about it almost every single day. We know that when A happens, B triggers, all the optimizations behind every single action users see on the frontend etc. But users? Most of the time (especially in early startups) they only have their pain point and your landing page to go on.<p>This is where all the side activities matter. If interviuu wasn't launched by Francesco (that's me, unknown founder) but by some well-known entrepreneur or influencer, a percentage of people landing on the page wouldn't have questioned what the product capabilities are. They'd automatically transfer their feelings about that person to the product (and that's an incredible communication and brand strategy led by amazing startup founders out there, especially on X).<p>If the world's best recruiter had built this product, they would've communicated different value etc.<p>Early startup feedback loops aren't just about the product. This simple morning email was a perfect example of how the feedback loop with users isn't just about improving the product as a digital product but it's about improving all aspects of your product (and brand).<p>How am I gonna try to fix all of this? I'm definitely adding a real demo video on the landing page (the Loom style one) and starting educational content (I'm still trying to figure out how).<p>Anyone else experienced this?