问 HN：为什么我的 SaaS 产品在竞争如此激烈的情况下却无人问津？
4 分•作者: drvroom•6 个月前
我开发了一款视频领域的SaaS产品。我们做了所有能让它成为优秀产品的事情，例如存储、编码、处理、轻量级转换和分享。目前唯一还没做的是全方位的编辑功能和自动发布到社交平台。
我已经在所有渠道（除了Hacker News）都发布了产品，但没有看到太大的需求。我们很清楚，无论大小企业，都能从我们的SaaS中受益，至少能为他们的员工节省10个小时的实际工作时间。初步测试表明，产品运行良好。
现在是SaaS销售的低迷期吗，还是我们做错了什么？我非常确定是后者。
为什么企业，尤其是市场营销/销售主管或产品经理，对我们的SaaS不感兴趣？我的竞品调研显示，他们的发展速度很快。
然而，即使在1:1的功能对比中，我们明显能提供更多价值，却没人愿意免费试用。
是我遗漏了什么吗？难道所有的营销都转向了谷歌的付费广告或X、TikTok上的网红营销？我们没有大的（甚至中等的）预算。
当他们甚至都不回复时，我该如何将我的SaaS卖给中小企业和大公司？
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I built a SaaS in the video space. We are doing everything that makes it a great product. For example, storage, encoding, processing, minor transformation, sharing. The only thing I see that we haven't done yet is full scale editing, auto posting to social.<p>I posted to all channels (except HN) yet I don't see much demand. We clearly see how businesses, small and large, could benefit from our SaaS saving their staff at least 10 hours for real. Our initial testing shows it works great.<p>Is there slump in SaaS selling or are we doing something wrong. I am pretty sure it is the later.<p>Why businesses, especially marketing/sales leaders or product managers, won't show interest in our SaaS. My competition research shows they are growing fast.<p>Yet, I can't get anyone to use it for free when we clearly add more value for 1:1 feature comparision.<p>Am I missing something? Has all marketing changed to paid campaigns on Google or Influencer marketing on X, TikTok? We don't have a big (or even medium size) budget.<p>How do I sell my SaaS to SMBs and large corporations when they don't even reply.