零售业中的增强现实
1 分•作者: liliafane•6 个月前
增强现实在零售业中变得越来越普遍，尤其是在家具和家居用品领域。基于网络的 AR 允许顾客在无需安装应用程序的情况下，预览商品在他们家中的效果。一个例子是零售业中的 Zolak AR 查看器，它提供实时的材质和颜色配置，并与 Shopify 等电商平台集成。这是一个减少退货并提高买家信心的有趣方向。这里有人在零售环境中尝试过 AR 吗？构建这类工具时，是否存在开放标准或常见的陷阱？
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Augmented reality is becoming more common in retail, especially for furniture and home goods. Web-based AR lets customers preview items in their space without needing to install an app. One example is Zolak AR Viewer in retail, which offers real-time material and color configuration and integrates with e-commerce platforms like Shopify. It’s an interesting direction for reducing returns and improving buyer confidence. Has anyone here experimented with AR in a retail context? Are there open standards or common pitfalls when building these kinds of tools?